Writing for the web can be tricky. But do it well and you can watch your site’s SEO results, usability and overall effectiveness as a marketing tool soar to new heights. Here are a couple of tips to improve your web content.
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Everybody’s a scanner
… Continue Reading“Web users are an impatient bunch. If users can’t immediately find what they’re looking for, they move on. For this reason users tend to scan information rather than reading it closely. One reason is physiological. Research—by Nielsen, Stanford University/The Poynter Institute and others—has shown that reading pixels on a screen makes eyes work harder than reading ink on paper.”