Posts Categorised: Social Media

Unfollow…

It’s the most dreaded word in the social media universe. And when you’re a business trying to drive customers to your website, it’s easy to justify someone unfollowing your business profile.

It’s not me, it’s them.

You’re posting and sharing every day. You’re not sharing racist, sexist or political stuff (huge turnoffs!), and you’re not breaking the 80/20 rule (never post more than 20% promotional information on social media channels).

But what if it really is you? What if you’re breaking rules you didn’t know existed?

Remember, the vast majority of businesses are just now understanding how to harness the power of social media.…

It’s painful when your audience is passionately sharing that one social media mistake that you made. Especially when you’ve been sharing helpful and value-packed content for the longest of time.

The experience is incredibly traumatic, really.

This is particularly the case if the mistake you made can potentially lead to you losing a lot of business, or downright ruining the brand image that you’ve been carefully building up for years.

Allow me to share three real-life social media marketing mistakes that could ruin your business, and the lessons that you can learn from each.…