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Posts Categorised: Social Media

Home / Social Media



Posted on Sep 8, 2020 by Richard Giuliano

What Is Social Proof (and Why It Is Important for Social Media Marketing)

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Updated on September 13th, 2020

Today’s online buyers are much more sophisticated.

Buyers these days have a unique taste and many unique ways to decide what and when to buy. As entrepreneurs, our job is to make our customers desire our products enough to hand us cash.

So we lean on marketing and psychological techniques to achieve this. Although many of these techniques have existed since the beginning of time, they are more prominent now in the internet marketing era than ever.

Among these techniques is social proof. Online buyers are more influenced by social proof than any other time in history.…

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Social Media, Social Media Strategy


Posted on May 25, 2017 by Robert Morris

5 Facebook Ad Hacks That Will Help You Grow Your Business

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5 Facebook Ad Hacks That Will Help You Grow Your Business

Updated on May 31st, 2017

Getting started with Facebook advertising is not as easy as getting started with Google Adwords, because there are more options and the ad creation process is a little trickier.

Nevertheless, with a little time and experience, you will be churning out Facebook advertisements like a pro. Below are five tips to help you start attracting more clicks with your new Facebook ads.

1. Start With A Photo Ad

Photo ads are the most common type of advertisement on Facebook because the social media network seems to favour visual content.…

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Facebook, Social Media, Business, Guest Post


Posted on Feb 16, 2017 by Liesha Petrovich

4 Huge Social Media Turnoffs That Kill Engagement

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4 Huge Social Media Turnoffs That Kill Engagement

Unfollow…

It’s the most dreaded word in the social media universe. And when you’re a business trying to drive customers to your website, it’s easy to justify someone unfollowing your business profile.

It’s not me, it’s them.

You’re posting and sharing every day. You’re not sharing racist, sexist or political stuff (huge turnoffs!), and you’re not breaking the 80/20 rule (never post more than 20% promotional information on social media channels).

But what if it really is you? What if you’re breaking rules you didn’t know existed?

Remember, the vast majority of businesses are just now understanding how to harness the power of social media.…

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Social Media, Guest Post, Social Media Strategy


Posted on Feb 2, 2017 by Rebecca Hill

The Ultimate Cheat Sheet for Facebook Image Sizes [Infographic]

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Facebook Cheat Sheet Feature

Updated on November 10th, 2019

Facebook Image Sizes Infographic

A winning Facebook campaign generates page views, event responses, positive comments, likes and even revenue. But it needs more than just a killer idea. To create engagement on Facebook and reach your target audience, captivating visual assets are required. The infographic below shows you the exact image sizes you need.

In fact, you need right visual assets or your posts will be largely ignored. The platform is so heavily populated by images, that it’s important for your visual assets stand out. 

By the way, here a handy Facebook 5 Minute Daily Plan.…

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Facebook, Social Media, Social Media Strategy


Posted on Dec 22, 2016 by Veronica Hunt

5 Social Media Marketing Tricks to Earn Millennials’ Loyalty

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Updated on December 24th, 2016

What is so special about millennials that marketers are building entire strategies for this target audience?

A 2015 report by the United States Census Bureau and the Pew Research Center revealed that millennials out number other generations, with 75.4 million people aged 18-34 compared to 74.5 million baby boomers and 66 million in Generation X.

This generation holds enormous opportunities for marketers: It’s estimated that millennials’ purchasing power will grow up to $200 billion by 2017.

Many marketing pros know that you can reach this generation through social media, but to earn millennials’ loyalty, you must engage in effective conversations.…

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Social Media, Social Media Strategy


Posted on Oct 6, 2016 by Will Blunt

Twitter 101 – A Cheat Sheet for Terminology, Hashtags, Lists and More

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Updated on November 29th, 2016

We’re all spending a lot of time on social media these days. Whether it’s to stay in touch with friends or to follow along with the latest news and trends. In fact, the average person is estimated to check their social media accounts 17 times a day.

If you’re marketing your own business, you likely have an online presence of some kind – and whether it’s a website, Facebook page, Twitter account, or all of the above, being online ensures that you can engage with your customers and potential fans more quickly and easily.…

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Social Media, Twitter


Posted on Sep 29, 2016 by Will Blunt

How to Manage a Company Social Media Policy

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Updated on May 6th, 2017

You’ve probably noticed… The modern workplace looks different than those of earlier generations.

Rigid policies around company culture have eased up, and we’re finding that even in corporate environments, less “uptight” office cultures can positively impact a company’s bottom line.

Social media is still a fairly new part of that culture for companies to consider.

If you are charged with establishing a social media policy or are managing a marketing team, you may be wondering whether you actually need something tangible in place to guide them.…

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Social Media, How to, Social Media Strategy


Posted on Sep 27, 2016 by Jimmy Rodela

3 Brutal Social Media Marketing Mistakes That Can Ruin Your Business

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It’s painful when your audience is passionately sharing that one social media mistake that you made. Especially when you’ve been sharing helpful and value-packed content for the longest of time.

The experience is incredibly traumatic, really.

This is particularly the case if the mistake you made can potentially lead to you losing a lot of business, or downright ruining the brand image that you’ve been carefully building up for years.

Allow me to share three real-life social media marketing mistakes that could ruin your business, and the lessons that you can learn from each.…

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Social Media, Guest Post, Social Media Strategy


Posted on Sep 13, 2016 by Rebecca Marie Crowe

How to Rapidly Build a Successful Instagram Account

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Instagram is FULL of celebrities with millions of followers, despite them only ever posting selfies. Comparatively, your own followers consist of a few friends and a random account you’re pretty sure is spam.

The same task of building and retaining followers can be especially tricky if you’re a business, but there are many ways you can utilise Instagram for this purpose. Then, when you’ve got your followers, you need to keep them interested – whilst also putting your business plans into action – to warrant the effort you put into Instagram in the first place.…

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Social Media, Guest Post, Instagram


Posted on Aug 11, 2016 by Will Blunt

How to Respond to Negative Comments on Social Media

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How to Use the Negative Comments Response Template for Social Media

Updated on August 16th, 2016

Do you know how to respond to negative comments on social media?

If you’re running a business with an online presence, it’s important to be on social media in some capacity. A majority of your customers are, after all, regularly active on these platforms. It’s reported that over 60% of adults, for instance, use social media sites.

If your customers are on social media, you should be too. That means sharing interesting content with them, informing them about any offers or deals that you might be running, and engaging in conversations with them.…

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Social Media, Social Media Strategy


Posted on Aug 9, 2016 by Julie Martin

How To Use Your Personal Twitter Profile To Boost Your Career

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How To Use Your Personal Twitter Profile To Boost Your Career (1)

Updated on February 6th, 2017

Unless you have been living under a rock for the last 5 years, then it is likely that you have at least heard of Twitter.

Just like many of the other popular social media platforms such as Facebook and Tumblr, Twitter is accessible any time of the day from any type of device. Whether it be through the Twitter app or through their website, if you are not currently reading or writing a tweet, are you really living?

Everybody from your favourite celebrity, to the girl next door, to the strange man who always stares at you at the bus stop, will have a twitter account – or know of someone who does.…

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Social Media, Twitter
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