Unfollow…

It’s the most dreaded word in the social media universe. And when you’re a business trying to drive customers to your website, it’s easy to justify someone unfollowing your business profile.

It’s not me, it’s them.

You’re posting and sharing every day. You’re not sharing racist, sexist or political stuff (huge turnoffs!), and you’re not breaking the 80/20 rule (never post more than 20% promotional information on social media channels).

But what if it really is you? What if you’re breaking rules you didn’t know existed?

Remember, the vast majority of businesses are just now understanding how to harness the power of social media.…

It’s painful when your audience is passionately sharing that one social media mistake that you made. Especially when you’ve been sharing helpful and value-packed content for the longest of time.

The experience is incredibly traumatic, really.

This is particularly the case if the mistake you made can potentially lead to you losing a lot of business, or downright ruining the brand image that you’ve been carefully building up for years.

Allow me to share three real-life social media marketing mistakes that could ruin your business, and the lessons that you can learn from each.…

Social media has become one of the most powerful tools in China for brands to connect with the public and target customers.

Due to increasing competition and the fact that the Chinese have grown more accustomed to (and thus less impressed by traditional social media marketing) innovative strategies have become vital.

With over 550 million active users on ‘WeChat’ and over 500 million on ‘Weibo’ interesting marketing techniques can prove extremely fruitful.

Here are five innovative social media strategies that are proven to be successful in the mysterious orient.

1. Take

Facebook and Twitter are not only great for checking in with friends and sharing photos. Social media is a very low-cost way for companies to start a two-way dialogue with their customers and engage in a deep relationship.

From a marketer’s point of view it is an opportunity to incrementally increase the revenue from existing customers and acquire new ones.

This article will give you four detailed solutions on boosting revenues for your business with social media.

1. Build relationships

We’re starting with the tricky one.…