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Posts Categorised: Social Media Strategy

Home / Social Media Strategy



Posted on Sep 8, 2020 by Richard Giuliano

What Is Social Proof (and Why It Is Important for Social Media Marketing)

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Updated on September 13th, 2020

Today’s online buyers are much more sophisticated.

Buyers these days have a unique taste and many unique ways to decide what and when to buy. As entrepreneurs, our job is to make our customers desire our products enough to hand us cash.

So we lean on marketing and psychological techniques to achieve this. Although many of these techniques have existed since the beginning of time, they are more prominent now in the internet marketing era than ever.

Among these techniques is social proof. Online buyers are more influenced by social proof than any other time in history.…

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Social Media, Social Media Strategy


Posted on Feb 16, 2017 by Liesha Petrovich

4 Huge Social Media Turnoffs That Kill Engagement

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4 Huge Social Media Turnoffs That Kill Engagement

Unfollow…

It’s the most dreaded word in the social media universe. And when you’re a business trying to drive customers to your website, it’s easy to justify someone unfollowing your business profile.

It’s not me, it’s them.

You’re posting and sharing every day. You’re not sharing racist, sexist or political stuff (huge turnoffs!), and you’re not breaking the 80/20 rule (never post more than 20% promotional information on social media channels).

But what if it really is you? What if you’re breaking rules you didn’t know existed?

Remember, the vast majority of businesses are just now understanding how to harness the power of social media.…

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Social Media, Guest Post, Social Media Strategy


Posted on Feb 2, 2017 by Rebecca Hill

The Ultimate Cheat Sheet for Facebook Image Sizes [Infographic]

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Facebook Cheat Sheet Feature

Updated on November 10th, 2019

Facebook Image Sizes Infographic

A winning Facebook campaign generates page views, event responses, positive comments, likes and even revenue. But it needs more than just a killer idea. To create engagement on Facebook and reach your target audience, captivating visual assets are required. The infographic below shows you the exact image sizes you need.

In fact, you need right visual assets or your posts will be largely ignored. The platform is so heavily populated by images, that it’s important for your visual assets stand out. 

By the way, here a handy Facebook 5 Minute Daily Plan.…

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Facebook, Social Media, Social Media Strategy


Posted on Dec 22, 2016 by Veronica Hunt

5 Social Media Marketing Tricks to Earn Millennials’ Loyalty

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Updated on December 24th, 2016

What is so special about millennials that marketers are building entire strategies for this target audience?

A 2015 report by the United States Census Bureau and the Pew Research Center revealed that millennials out number other generations, with 75.4 million people aged 18-34 compared to 74.5 million baby boomers and 66 million in Generation X.

This generation holds enormous opportunities for marketers: It’s estimated that millennials’ purchasing power will grow up to $200 billion by 2017.

Many marketing pros know that you can reach this generation through social media, but to earn millennials’ loyalty, you must engage in effective conversations.…

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Social Media, Social Media Strategy


Posted on Sep 29, 2016 by Will Blunt

How to Manage a Company Social Media Policy

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Updated on May 6th, 2017

You’ve probably noticed… The modern workplace looks different than those of earlier generations.

Rigid policies around company culture have eased up, and we’re finding that even in corporate environments, less “uptight” office cultures can positively impact a company’s bottom line.

Social media is still a fairly new part of that culture for companies to consider.

If you are charged with establishing a social media policy or are managing a marketing team, you may be wondering whether you actually need something tangible in place to guide them.…

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Social Media, How to, Social Media Strategy


Posted on Sep 27, 2016 by Jimmy Rodela

3 Brutal Social Media Marketing Mistakes That Can Ruin Your Business

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It’s painful when your audience is passionately sharing that one social media mistake that you made. Especially when you’ve been sharing helpful and value-packed content for the longest of time.

The experience is incredibly traumatic, really.

This is particularly the case if the mistake you made can potentially lead to you losing a lot of business, or downright ruining the brand image that you’ve been carefully building up for years.

Allow me to share three real-life social media marketing mistakes that could ruin your business, and the lessons that you can learn from each.…

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Social Media, Guest Post, Social Media Strategy


Posted on Aug 11, 2016 by Will Blunt

How to Respond to Negative Comments on Social Media

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How to Use the Negative Comments Response Template for Social Media

Updated on August 16th, 2016

Do you know how to respond to negative comments on social media?

If you’re running a business with an online presence, it’s important to be on social media in some capacity. A majority of your customers are, after all, regularly active on these platforms. It’s reported that over 60% of adults, for instance, use social media sites.

If your customers are on social media, you should be too. That means sharing interesting content with them, informing them about any offers or deals that you might be running, and engaging in conversations with them.…

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Social Media, Social Media Strategy


Posted on Jul 14, 2016 by Will Blunt

The Ultimate 5-Minute Daily Social Media Plan [With Templates]

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The Ultimate 5-Minute Daily Social Media Plan [With Templates]

Updated on October 23rd, 2019

Daily social media plans

It’s estimated that 31% of the world’s population is on social media.  That’s why we put together this ultimate guide to the daily social media plans.

From Facebook to LinkedIn, we’re able to connect with a wide variety of people from across the globe – and most of us have an average of seven social media accounts that we’re logging into to talk and share with those people.

If you’re a digital marketer or small business, you are likely managing multiple social accounts across multiple platforms, and are looking for ways to manage your time so that you have space for other activities (like sleeping or eating).…

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Social Media, How to, Social Media Strategy


Posted on Jun 9, 2016 by Will Blunt

How to Create Social Media Guidelines For Your Business [Step-by-Step]

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How to Create a Social Media Policy [Step-by-Step]

Updated on November 23rd, 2019

Create social media guidelines

There’s no denying it, when it comes to marketing your business, a social media presence is a core ingredient. So you need to create social media guidelines for your business.

Your company website, Twitter account, Instagram, blog, LinkedIn, Pinterest and Facebook posts are all a part of how people get to know, like and trust you.

In fact, 94% of small businesses who use social media use it for marketing.

But what’s the best way to use these platforms? And what if you want to hire a team to help you do it?…

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Social Media Strategy


Posted on Jun 2, 2016 by Will Blunt

How to Market Yourself as a Keynote Speaker on Social Media

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How to use the Speaker's Social Media Template

Updated on April 7th, 2020

How to market yourself as a speaker

Finally the day has come…

You’ve been working hard for years to establish yourself as an expert in your industry, and someone has tapped you on the shoulder to speak at their upcoming event. All of that hard work is paying off.

Or maybe you already have experience with public speaking, and know how to handle yourself on stage.

But what if you want more from the experience? What can you do to make sure you get the best results for your hard work?…

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How to, Social Media Strategy


Posted on May 31, 2016 by Ben Lamb

5 Chinese Social Media Strategies To Win More Business

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5 Chinese Social Media Strategies To Win More Business

Social media has become one of the most powerful tools in China for brands to connect with the public and target customers.

Due to increasing competition and the fact that the Chinese have grown more accustomed to (and thus less impressed by traditional social media marketing) innovative strategies have become vital.

With over 550 million active users on ‘WeChat’ and over 500 million on ‘Weibo’ interesting marketing techniques can prove extremely fruitful.

Here are five innovative social media strategies that are proven to be successful in the mysterious orient.

Bonus: Download the 33 free templates from Toby and Adam’s new book

1. 

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Social Media, Guest Post, Social Media Strategy
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