I attended an event recently where the guests were part of an Indian IT delegation from TechnoPark in Trivandrum. I met the CEO of Content Crossroads and wanted to share this very useful infographic.
May 2013 marks the one year anniversary of my inbound marketing journey with Hubspot. I’d always been an inbound marketing disciple but for the last 12 months I’ve been actively implementing it. That’s right.. social media, landing pages, lead nurturing, calls to action and blogging!
And I’m pleased to announce a…
A record month on Hubspot – 891 leads (8.1% conversion rate)!
We had 10,944 visitors to our Bluewire Media website, and 891 leads. For the analytics geeks like me, that’s 8.1% conversion rate for the entire website.
Also a lead is defined as a website visitor who downloads a premium piece of content in exchange for their name and email address. …
Bernie Borges, Social Business Evangelist, is an author, speaker and trainer. He’s also the CEO of Find and Convert and has more than 20 years experience in the software and internet industry in sales and marketing leadership roles underpinning his knowledge, experience and advice.
As a leading authority on internet and social media marketing strategies, it was great to talk to him and get some tips for our readers.
Entrepreneur and enabler, Tuhin Ghosh has been pursuing his dream of enabling business and catalysing growth, mainly in the education industry. He is the Co-founder of Prepgenie, a test prep provider that offers exam preparation courses for GAMSAT, PCAT, HPAT, UMAT and UKCAT to aspiring medical students globally.
Social Media Reporting on Google Analytics
With Google announcing their social media reporting extension in Google Analytics, social media marketing experts can now see the financial value of their efforts. This is already pushing new trends into existence in 2013 and the face of social media SEO may soon change forever. …
Joe Pulizzi is the godfather of content marketing – founder of the Content Marketing Institute, Content Marketing World, Chief Content Officer, and the author of Get Content Get Customers, speaker and blogger.
I just missed out on seeing Joe Pulizzi in Australia when he was out in March, but I got the chance catch up via Skype and interview him. Here we get to talk ‘shop’ and discover how to content marketing like a ‘godfather’!
Vishal Gumber is the founder of Appsquare, an Australian app development company that creates innovative apps, provides part funding for selected app ideas and also helps app developers get funding through its network of Venture Capitalists and Angel Investors.
Welcome Vishal.
Social media is going visual and Pinterest has a lot to do with it.
Because pictures really do speak more than words – especially in the restaurant business – and there’s a lot you can convey better through a single image than with a whole page of text, you ought to get yourself active on Pinterest right now!…
Trevor Young is an Australian consultant, author, speaker and trainer, specialising in public relations and social media. His well known blog, PR Warrior, is a Top 20 Australian Business Blog and he’s recently released a new book titled MicroDOMINATION.
Trevor made time to speak to me about his book MicroDOMINATION and how to build your personal profile online and become a micro maven.
Transcript
Adam Franklin: Hi, it’s Adam Franklin, and I’m here with a friend. He’s known as the PR Warrior. He’s one of Australia’s top business bloggers.…
Robert Bloom is the author of ‘The Inside Advantage’and ‘The New Experts‘ as well as the former CEO and chairman of Publicis Worldwide, and a widely respected authority on business growth. He has helped craft and implement the growth strategies of some of the world’s largest companies and directed the launch of numerous brands that have become household names.
Robert took the time to talk to me via Skype from New York.
Let me share a shocking secret..! I’ve always been a fan of email marketing over social media like Facebook, Twitter and LinkedIn.
[I actually consider email the original form of social media, since it’s personal, social, can go viral, but let’s treat them separately for now.]
Whilst social media steals all the headlines, email marketing is the secret ingredient of content marketers.
Email punches way above its weight. Here’s why.
Why do I love email marketing?
1. It’s more personal and intimate. It’s a bigger commitment to submit your name and email address and grant access to your inbox, compared to clicking Like or Follow once.…
David Ogilvy is the godfather of advertising, but due to my pre-conceived ideas of old-school Mad Men advertisers, I’ve always assumed (wrongly) that he was a ‘creative branding’ type and not a measurement man.
Much to my excitement I’ve discovered he hated ‘creativity’ for the sake of it and is a huge advocate of direct response marketing because that is what sells.
Here is a brilliant video by the man himself from over 40 years ago. Incredible.
I caught up with him at the Business Growth Summit in Sydney, where Jay Baer was the social media keynote speaker and addressed the summit about the future and importance of social media in business.