Did you know that 44% of salespeople give up on a lead after just one follow-up?
Which is a funny statistic, considering most sales – around 80% of them – require at least five follow-ups. Persistence can pay off.
Making a sale isn’t what most would call easy, but that’s why we have sales marketing strategies and multiple methods for nurturing prospects into customers.
Whether they’re a qualified sales lead or just an email subscriber, having an email sales sequence in place can increase your chance of closing more sales, and is a crucial part of your overall web marketing strategy.…Continue Reading