How to apply branding to websites

As your digital representation, a website contributes to shaping people’s perception of your brand. First impressions matter as many users often considers it a visiting factor, influencing their decision on whether or not they want to stay on the site. For this reason, your site must have a strong branding presence.

To help you get started, here are nine best website branding tips you should put in mind when creating a site.

1. Website Color

When it comes to website design, the color you choose plays an integral role. …

Updated on November 10th, 2019

How to create visually engaging web forms

In comparison to visually engaging web forms, chat bots are all the rage right now. A great bot can raise sales or conversion rates dramatically for products that need personalised, one-to-one sales pitches and engagement.

But here’s the problem – when it comes to winning customers, chatbots can’t compete with visual engagement.

Visually engaging web forms are the key!

Beautiful web forms and landing pages are vital to getting a response from your audience. This is especially true for industries where the product is visual – photographers, designers, creatives, architects, or for industries that rely on visual results like fitness, health, real estate etc.…

Updated on November 9th, 2019

Graphic Design Checklist – Websites

If you’re a creative of any type, experiencing “blank page” syndrome is both a common and terrifying experience.

That’s because it can be hard to create without any guidelines.

Graphic Design Checklist for Websites

And oftentimes, those guidelines and direction will come from the team that you are working with. In marketing, your goal is to provide an end product. Whether that’s a landing page, newsletter, e-book, or website redesign, having solid communication and guidelines in place will ensure that the product is delivered on time and congruent to your brand.…

Updated on March 13th, 2020

Landing page design guide for beginners

Creating a website that people actually want to visit can be quite the undertaking. A headache, even.

There are many moving parts: images, colour palettes, page navigation, etc. And you probably want to eventually make money through your site, right?

Coming up with an effective landing page design – the page where you want to turn visitors into actual leads – is a crucial part of that undertaking. And it’s a challenge; one of the top five challenges that marketers face, in fact.…

Updated on November 11th, 2015

This is a guest post  – Jack Dawson is a web developer and UI/UX specialist at BigDropInc.com. He works at a design, branding and marketing firm, having founded the same firm 9 years ago. He likes to share knowledge and points of view with other developers and consumers on platforms.

Welcome Jack…

Designers have coined the term “minimalist design” to capture the essence of what makes for a functional website – but this is nothing new.

Minimalism comes from the art sector. It applies to painting, music, literature and other types of art.…