Posts Categorised: Web Design

Chatbots are all the rage right now. A great bot can raise sales or conversion rates dramatically for products that need personalised, one-to-one sales pitches and engagement.

But here’s the problem – when it comes to winning customers, chatbots can’t compete with visual engagement.

Beautiful web forms and landing pages are vital to getting a response from your audience. This is especially true for industries where the product is visual – photographers, designers, creatives, architects, or for industries that rely on visual results like fitness, health, real estate etc.

Imagine a bot trying to sell a photographer’s portfolio with scripted text and a few tiny thumbnail images?…

If you’re a creative of any type, experiencing “blank page” syndrome is both a common and terrifying experience.

That’s because it can be hard to create without any guidelines.

And oftentimes, those guidelines and direction will come from the team that you are working with. In marketing, your goal is to provide an end product – and whether that’s a landing page, newsletter, e-book, or website redesign – having solid communication and guidelines in place will ensure that the product is delivered on time and congruent to your brand.

Keeping this process moving along smoothly is certainly a challenge, but one that can be mastered if you follow a strategy.…

This is a guest post  – Jack Dawson is a web developer and UI/UX specialist at BigDropInc.com. He works at a design, branding and marketing firm, having founded the same firm 9 years ago. He likes to share knowledge and points of view with other developers and consumers on platforms.

Welcome Jack…

Designers have coined the term “minimalist design” to capture the essence of what makes for a functional website – but this is nothing new.

Minimalism comes from the art sector. It applies to painting, music, literature and other types of art.…