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Posts Categorised: Web Strategy

Home / Web Strategy



Posted on Apr 12, 2021 by Quincy Smith

Link Building: How to Get Your First 50 Backlinks and Grow Your Traffic

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Updated on April 15th, 2021

Link building as a new company is no easy feat.

You’re faced with a chicken and egg problem: you need backlinks to build your website authority and grow your organic traffic, but it’s hard to convince other brands and websites to link out to you if you don’t already have that authority and traffic.

That’s why getting your first links is crucial to building the flywheel for both your organic traffic and website authority.

In this post, we’re going to be revealing a link-building strategy that new companies can use to earn their first 50 organic links.…

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Web Strategy


Posted on Apr 20, 2018 by Adam Franklin

89 Web Tools for Everyday Business (p.s. most are free!)

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While web marketing is often the first discussion we have with clients when it comes to web strategy, marketing is the thin edge of the wedge when it comes to creating value for businesses on the web. What about recruitment, customer service, communications, business intelligence, accounting, financial modelling, bookkeeping, note-taking? There are so many tools now available to make life easier and create much more value for businesses in all of these areas.

At Bluewire Media, we’ve moved towards web based products and the cloud. Why? For 3 reasons:

  1. To build a “work from anywhere” philosophy (Google Apps and Skype means we’ll never again be stranded as we were with the Brisbane Floods last year, not to mention working from Brisbane, Sydney, Bali and San Francisco or indeed anywhere in the world)
  2. To access information and expertise that is as current as possible (accounting with Saasu has live bank feeds for up to the minute cash flows)
  3. To benefit from fantastic products that often require little or no training and are much cheaper than their traditional software counterparts  (like 37signals’ CRM called Highrise and Basecamp, their project management system).
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Web Strategy, Business, Copywriting, Reviews, Search


Posted on Feb 9, 2017 by Elizabeth Harmon

How to Integrate Your Traditional and Digital Marketing Strategies

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How to Integrate Your Traditional and Digital Marketing Strategies

Updated on October 13th, 2019

In the digital age, we have a wealth of technology at our finger-tips, which can help to transform our marketing efforts. However, in our shift to digital marketing, many businesses appear to be leaving behind some of the more tried and tested methods.

In this article, I discuss whether we should be focussing all of our attention on newer marketing trends, or if traditional and digital marketing methods can work together effectively.

What is traditional marketing and is it still relevant?

We’re all familiar with newspaper ads, TV commercials, radio advertising, direct mail, billboards, and print advertising (such as leaflets and flyers).…

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4 Comments
Web Marketing, Web Strategy, Marketing, Guest Post


Posted on Jan 12, 2017 by Benji Lamb

How The Australian Tourism Industry Can Generate Leads Digitally From China

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Updated on November 23rd, 2019

Generate leads from China

The Chinese outbound tourism market is the fastest growing travel sector in the world. This article shows you how generate leads from China.

The rise of the Chinese middle class, higher standards of living, as well as increasing disposable income have all led to increasing outbound travel to a greater variety of destinations.

There are now 300 million Chinese tourists going on at least one international trip per year.

Visitors from China generated $8.3 billion in total expenditure in 2015. The Tourism 2020 Strategy estimates that China has the potential to be worth up to $13 billion in total expenditure by 2020.…

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Web Strategy, Guest Post


Posted on Sep 1, 2016 by Will Blunt

A Simple Project Plan Template To Collaborate On Web Content

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How to Use the Website Content Collaboration Template

Updated on February 3rd, 2020

A simple project plan template

Maybe it’s not a surprise, if you’re in marketing, but the process of overhauling or updating a website can be highly frustrating. This simple project plan template will help.

Most of this is due to how time-consuming the process can be. There are lots of different moving parts, when it comes to web design, content, site navigation, page copy, images. Managing all of it can feel chaotic!

Ideally, you’ll have a team, or a number of different creative types collaborating during the process.…

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Web Strategy, Web Design, How to


Posted on Jul 12, 2016 by Belinda Wadeson

Everything You Need To Know About The New .au Domains

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Everything You Need To Know About The New .au Domains

Updated on November 23rd, 2019

The new .au domains

New .au domains are coming soon, and the race will be on. If you don’t get in early to register it yourself, your business could be in for a world of pain and miss a golden opportunity. And your customers’ businesses.

The Australian internet landscape is changing yet again. In recent years, we’ve seen the introduction of hundreds of new global top level domains such as .expert, .shop, .melbourne and .sydney setting up in competition with the well-known .com and .net…

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Web Strategy, Guest Post


Posted on Jun 7, 2016 by Dante Munnis

7 Extremely Useful Affiliate Marketing Tools to Raise Your Revenue

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7 Extremely Useful Affiliate Marketing Tools to Raise Your Revenue (1)

One of the most popular, and frankly wisest, ways of monetising your blog or website is through affiliate marketing.

Think about it…

As long as you follow some very basic best practices, the worst outcome of being an affiliate marketer is driving more traffic to your website. The best outcome is obviously making money when your visitors convert and become customers of your affiliate companies.

Unfortunately, without the right affiliate marketing tools it can be difficult. This is why the most successful affiliate marketers keep an arsenal of tools that help them maximise their efforts, and create a boost in their affiliate marketing related revenue.…

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Web Marketing, Web Strategy, Guest Post


Posted on May 17, 2016 by John Lincoln

How to Stop Cannibalizing Your Website Traffic

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How to Stop Cannibalizing Your Website Traffic

Updated on March 17th, 2019

There’s an insane amount of competition for web traffic out there already: don’t compete against yourself.

Web traffic cannibalization occurs when you send your audience in multiple directions rather than toward one clear destination. This can really hurt your bottom line, so here’s how to stop getting in your own way with web traffic.

Social media

Are you guiding your visitors to your site from social networks, or are you leading them away? It may seem wise to put social media buttons everywhere you can, but in many cases all you’re doing is helping people off of your site.…

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2 Comments
Web Strategy, Guest Post


Posted on May 6, 2016 by Will Blunt

How to Develop a Web Strategy From Scratch [Step-by-Step]

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How to Use The Web Strategy Planning Template

Updated on March 8th, 2020

I’m sure you’ve heard about how effective web marketing can be to grow your business.

But it’s pretty confusing, right?

There is so much to learn, and so many different things to consider.

SEO, content marketing, social media marketing, paid advertising… What is going to work best for you? And perhaps more importantly, how do all these things fit together anyway? And can you fit in on a one page marketing plan?

These are the types of questions that Toby and Adam would hear time and time again from clients and event attendees all over the world, which is why they decided to create the Web Strategy Planning Template.…

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Web Marketing, Web Strategy


Posted on Mar 16, 2016 by Adam Franklin

WMTW 123: Jay Baer – Hug Your Haters [Podcast]

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http://traffic.libsyn.com/webmarketingthatworks/Episode_123_JayBaer.mp3

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“Criticism is the laboratory for improvement.” Jay Baer (Tweet this)

In this episode I chat to Jay Baer about customer service, responding to negative comments and hugging your haters.

Show-notes:

Key points

  • Jay is the author of the book “Hug Your Haters: How to Embrace Complaints and Keep Your Customers.”
  • Negative comments cannot be avoided; it should be treated as a favour
  • Only 5% of unhappy customers complain
  • When you don’t answer a complaint it decreases customer advocacy by up to 60%
  • When you answer a complaint it increases customer advocacy by 25%
  • Grab a screen capture before deleting anything
  • Use “Social Media Listening” software to get a better overview of all the feedback
  • Great customer service makes a company great

Links mentioned

  • Youtility: Why Smart Marketing Is About Help Not Hype

Get in touch with Jay

  • Go to his website HugYourHaters.com
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Web Strategy, podcast


Posted on Jan 28, 2016 by Adam Franklin

16 Effective SEO Tips To Use In 2016 [Infographic]

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Updated on August 14th, 2019

Good SEO is like baking the perfect cake – you need all the elements in the correct proportion and timing is everything.

Like every great recipe, Dilate Digital have compiled the ultimate list of SEO tips to supercharge your results and kick-start your 2016. From keyword research through to a fantastic content marketing strategy, let this Infographic be your guide to everything tasty when it comes to SEO in 2016.

If you have hit a plateau, try cross checking everything you are doing against this hit list, you could find the one missing ingredient in your ranking master piece.…

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Web Strategy, Search, Content Marketing
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