Posted on Jun 6, 2023 by Daniel Priestley

Should you use a quiz to generate leads?

Building an email list is one of the best things you can do to grow your business.

There are countless ways to attract more email subscribers, such as offering:

PDF lead magnets
Webinars
Free videos

… the list goes on.

They are all effective in different ways, but one of them works really well if you want to build a list of warm qualified buyers.

I’m talking about a lead generation quiz.

What is a lead generation quiz?

A lead generation quiz is exactly how it sounds. It’s a quiz that you use to generate more leads and email subscribers for your business.…

Posted on Apr 12, 2021 by Quincy Smith

Link Building: How to Get Your First 50 Backlinks and Grow Your Traffic

Link building as a new company is no easy feat.

You’re faced with a chicken and egg problem: you need backlinks to build your website authority and grow your organic traffic, but it’s hard to convince other brands and websites to link out to you if you don’t already have that authority and traffic.

That’s why getting your first links is crucial to building the flywheel for both your organic traffic and website authority.

In this post, we’re going to be revealing a link-building strategy that new companies can use to earn their first 50 organic links.…

Posted on Apr 20, 2018 by Adam Franklin

89 Web Tools for Everyday Business (p.s. most are free!)

While web marketing is often the first discussion we have with clients when it comes to web strategy, marketing is the thin edge of the wedge when it comes to creating value for businesses on the web. What about recruitment, customer service, communications, business intelligence, accounting, financial modelling, bookkeeping, note-taking? There are so many tools now available to make life easier and create much more value for businesses in all of these areas.

At Bluewire Media, we’ve moved towards web based products and the cloud. Why? For 3 reasons:

To build a “work from anywhere” philosophy (Google Apps and Skype means we’ll never again be stranded as we were with the Brisbane Floods last year, not to mention working from Brisbane, Sydney, Bali and San Francisco or indeed anywhere in the world)
To access information and expertise that is as current as possible (accounting with Saasu has live bank feeds for up to the minute cash flows)
To benefit from fantastic products that often require little or no training and are much cheaper than their traditional software counterparts (like 37signals’ CRM called Highrise and Basecamp, their project management system).

Posted on Feb 9, 2017 by Elizabeth Harmon

How to Integrate Your Traditional and Digital Marketing Strategies

In the digital age, we have a wealth of technology at our finger-tips, which can help to transform our marketing efforts. However, in our shift to digital marketing, many businesses appear to be leaving behind some of the more tried and tested methods.

In this article, I discuss whether we should be focussing all of our attention on newer marketing trends, or if traditional and digital marketing methods can work together effectively.

What is traditional marketing and is it still relevant?

We’re all familiar with newspaper ads, TV commercials, radio advertising, direct mail, billboards, and print advertising (such as leaflets and flyers).…

Posted on Jan 12, 2017 by Benji Lamb

How The Australian Tourism Industry Can Generate Leads Digitally From China

Generate leads from China

The Chinese outbound tourism market is the fastest growing travel sector in the world. This article shows you how generate leads from China.

The rise of the Chinese middle class, higher standards of living, as well as increasing disposable income have all led to increasing outbound travel to a greater variety of destinations.

There are now 300 million Chinese tourists going on at least one international trip per year.

Visitors from China generated $8.3 billion in total expenditure in 2015. The Tourism 2020 Strategy estimates that China has the potential to be worth up to $13 billion in total expenditure by 2020.…

Posted on Sep 1, 2016 by Will Blunt

A Simple Project Plan Template To Collaborate On Web Content

How to Use the Website Content Collaboration Template

A simple project plan template

Maybe it’s not a surprise, if you’re in marketing, but the process of overhauling or updating a website can be highly frustrating. This simple project plan template will help.

Most of this is due to how time-consuming the process can be. There are lots of different moving parts, when it comes to web design, content, site navigation, page copy, images. Managing all of it can feel chaotic!

Ideally, you’ll have a team, or a number of different creative types collaborating during the process. These people are responsible for each of those moving parts.…

Posted on Jul 12, 2016 by Belinda Wadeson

Everything You Need To Know About The New .au Domains

The new .au domains

New .au domains are coming soon, and the race will be on. If you don’t get in early to register it yourself, your business could be in for a world of pain and miss a golden opportunity. And your customers’ businesses.

The Australian internet landscape is changing yet again. In recent years, we’ve seen the introduction of hundreds of new global top level domains such as .expert, .shop, .melbourne and .sydney setting up in competition with the well-known .com and .net. The Australian Domain Administrator (auDA) has just approved direct registration of .au…

Posted on Jun 7, 2016 by Dante Munnis

7 Extremely Useful Affiliate Marketing Tools to Raise Your Revenue

One of the most popular, and frankly wisest, ways of monetising your blog or website is through affiliate marketing.

Think about it…

As long as you follow some very basic best practices, the worst outcome of being an affiliate marketer is driving more traffic to your website. The best outcome is obviously making money when your visitors convert and become customers of your affiliate companies.

Unfortunately, without the right affiliate marketing tools it can be difficult. This is why the most successful affiliate marketers keep an arsenal of tools that help them maximise their efforts, and create a boost in their affiliate marketing related revenue.…

Posted on May 17, 2016 by John Lincoln

How to Stop Cannibalizing Your Website Traffic

There’s an insane amount of competition for web traffic out there already: don’t compete against yourself.

Web traffic cannibalization occurs when you send your audience in multiple directions rather than toward one clear destination. This can really hurt your bottom line, so here’s how to stop getting in your own way with web traffic.

Social media

Are you guiding your visitors to your site from social networks, or are you leading them away? It may seem wise to put social media buttons everywhere you can, but in many cases all you’re doing is helping people off of your site.…

Posted on May 6, 2016 by Will Blunt

How to Develop a Web Strategy From Scratch [Step-by-Step]

How to Use The Web Strategy Planning Template

I’m sure you’ve heard about how effective web marketing can be to grow your business.

But it’s pretty confusing, right?

There is so much to learn, and so many different things to consider.

SEO, content marketing, social media marketing, paid advertising… What is going to work best for you? And perhaps more importantly, how do all these things fit together anyway? And can you fit in on a one page marketing plan?

These are the types of questions that Toby and Adam would hear time and time again from clients and event attendees all over the world, which is why they decided to create the Web Strategy Planning Template.…

Posted on Mar 16, 2016 by Adam Franklin

WMTW 123: Jay Baer – Hug Your Haters [Podcast]

http://traffic.libsyn.com/webmarketingthatworks/Episode_123_JayBaer.mp3

Podcast: Play in new window | Download

Subscribe: RSS

“Criticism is the laboratory for improvement.” Jay Baer (Tweet this)

In this episode I chat to Jay Baer about customer service, responding to negative comments and hugging your haters.

Show-notes:

Key points

Jay is the author of the book “Hug Your Haters: How to Embrace Complaints and Keep Your Customers.”
Negative comments cannot be avoided; it should be treated as a favour
Only 5% of unhappy customers complain
When you don’t answer a complaint it decreases customer advocacy by up to 60%
When you answer a complaint it increases customer advocacy by 25%
Grab a screen capture before deleting anything
Use “Social Media Listening” software to get a better overview of all the feedback
Great customer service makes a company great

Links mentioned

Youtility: Why Smart Marketing Is About Help Not Hype

Get in touch with Jay

Go to his website HugYourHaters.com