Anticipating customer’s needs is among the most important challenges for businesses. “It’s getting more and more difficult for me to understand my customers… I’m wondering if it’s the same for our competitors, or is it just us…” – Business coaches often hear this phrase from their clients.
No one can really say for sure how many businesses fail to recognize the needs of their target audience, but the fact that 8 out of 10 companies fail in the first year gives some idea. Of course, not every business fails because of this particular reason, but it’s very likely that it is among the top three.…
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