In this episode I’m talking with Trevor Young, the PR Warrior. He is the author of MicroDomination and has worked in public relations and communications for over 20 years. He has started and sold 2 businesses and merged a third with the world’s largest independent PR agency.
Personally he’s a passionate educator and loves listening to 1960s hard-bop jazz – he even gave me a quick sample while we were recording! He’s a Geelong Football Club supporter (which we won’t hold against him) and is plotting and planning the Great Australian Crime Novel.…
Our guest for ep 26 of Web Marketing That Works podcast is friend and writing super-coach, Valerie Khoo.
Valerie founded the Australian Writers’ Centre in 2005, which won a Telstra Business award in 2010 and was named in Dell’s “10 most innovative small businesses in Australia”. Valerie walks her talk and is self confessed blogaholic and author of Power Stories – The 8 stories you must tell to build an epic business.
Valerie has also founded SocialCallOut.com and is a journalist at large having been featured all over the major news outlets.…
“On the web, you are what you publish” David Meerman Scott
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
What is Wrong with Customer Service and How can Marketing Fix it?
Customer service is constantly being compromised by companies who prioritize other departments. This should not be happening because companies need customers and clients to survive. The culture in so many companies today has put competition ahead of customer retention. Instead of driving to make existing customers happy, many companies continue to focus on winning over new customers. These companies need to understand that they are spending more on customer acquisition but then not doing anything to try to retain those customers which is essentially wasting the investment and alienating the customers they paid to acquire in the first place.…
In episode 21 we looked at techniques that have helped us improve our website development project times from 6 months to 4 weeks. Particularly the importance of communication. It’s based on my guest post for Odesk.
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Show notes
We dig into the 4 key elements that help your website project run smoothly:
Get decision makers involved in the planning early
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
“When you have the foundation in place, social media can amplify your efforts and see your results explode.” ~ Toby Jenkins
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
The book is about applying the principles of Stoicism and Ryan uses stories – from the ancient Stoics, like the Marcus Aurelius quote above, through to Barack Obama’s election campaign in 2008 – to illustrate how we can choose to face challenges, endure them and ultimately turn them to our advantage.…