The difference between good writers and great writers, in my opinion, is the “the art of headline.”
Why? The reason is that if 10 people are exposed to your article, 8 will read the headline, and only 2 will read actual article. This is why great writers are masters of headline writing. In fact, I should more correctly say they masters at stealing the best headlines!
Magazines covers, book titles, blog posts, email subject lines and tweets are all the realm of the crafty headline writer. The best writers “steal” headlines that work!…
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