Updated on February 7th, 2020
Here’s how to run an Influencer Marketing Campaign
Contrary to popular belief, Influencer Marketing is not a new concept. It’s the new wave of celebrity endorsements, digital PR, brand ambassadorships and word of mouth marketing that forward-thinking brands and marketers have been doing for years.
It involves brands leveraging the power of social media identities and tapping into their highly engaged audiences. Think of it like friends swapping information about a new product or service, except on an amplified scale online.
With the rise of advertising noise in the digital space, it’s becoming harder for brands to make an impact and gain trust through online marketing.…Continue Reading