• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / Changing a 50 year old business model using Social Media

Changing a 50 year old business model using Social Media

Posted by Carl Mogridge

Share8
Share
Pin
Tweet22
30 Shares

Updated on November 26th, 2019

Bonus: Download the 33 free templates from the #1 Amazon bestseller Web Marketing That Workss
Carl Mogridge 50 year old business model

Carl Mogridge – Amway’s social media advisor

This is a guest blog post by social media professional Carl Mogridge about changing 50 year old business model.
*****************************************************************

Changing a 50 year old business model

So your company’s business model is 50 years old, turns over more than US $8.4 billion annually, then along comes social media.

Do you start using a technology that is new just because it’s cool?

Or do you embrace it and show people the that social media can build you a faster more effective business online?

If Australia is the “lucky country” then Amway certainly is the corporate equivalent.

Amway’s 50 year old business model was built on connecting, sharing and building strong communities to sell products based on peer recommendations so social media has become a natural progression for the direct selling giant.

Origins – 50 years ago

The company has certainly come a long way since its creation back in 1959, today the direct selling giant turns over US $8.4 billion, however with the introduction of technology, in particular social media, the company has begun massive changes in how it communicates with their 3.5 million independent business owners worldwide.

Australia has been leading the charge in terms of innovation and creativity in the social media space with a major presence on Facebook, Twitter, You Tube and numerous Blogs.

As Amway’s Digital Marketing and Social Media Advisor, I believe that,

“Social media is like a turbo charger to your car, you still need the wheels, the tires and the gears but it will help you get there faster. Social Media is the new word of mouth”.

Social media for 50 year old business model

Social media played a vital role in the Amway Achievers 2010 trip to Hamilton Island. Almost 500 top Amway business owners were invited on a business trip where they were introduced to a fictional character called Zac.

Zac was placed around Hamilton Island where Amway business owners could take a photo with him with a $500 reward for the most creative photo. For Amway this was a great ice breaking exercise to show people not only the power of social media but also to have fun and embrace such platforms for their businesses.  You can check out the entries on Facebook!

Amway has also created its own You Tube channel and Social Media Hub to help Amway business owners.

You can win $5000

Due to the success of Zac, Amway have offered a $5,000 cash prize for anyone who can create the most innovative video which includes the Zac character. This idea promotes the use of social media through Amway’s distribution networks, and more importantly helps create a more vibrant and connected community online.  Check out Amway’s Social Media Hub for all the details.


About the Author:

@Carl_Mogridge

Follow @Carl_Mogridge

Carl Mogridge is currently the Digital Marketing and Social Media Advisor for Amway Australia and New Zealand.

He is responsible for implementing digital marketing and social media strategies, he also trains thousands of independent business owners on how to best use social media for their businesses.

Follow @carl_mogridge on Twitter.

 

BLUEWIRE MARKETING METHODOLOGY

Genius Model - Bluewire Media v2

PS. When you're ready, here are 6 ways we help consultants & advisors grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book. Web Marketing That Works --- an Amazon #1 best seller.

3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.

4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.

5. DIY for $7. Get the Complete 50+ Script Library for connecting with people to winning clients.

6. Let's brainstorm how to fill your marketing funnel. DM the word "INTERESTED" via Messenger or book a 20 min slot to talk on Zoom.

 

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022

Share8
Share
Pin
Tweet22
30 Shares
10 Comments
Social Media
 0 Shares
Tweet

Posted on Feb 9, 2011

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← How to get 47,000 Twitter followers… with @JeffBullas Advertising is DEAD →
  • Latest
  • Popular
  • Comments
  • Tags
  • 5 Commandments of Blog Branding Aug 3, 2022
  • Tips to Craft a Social Media Resume Jul 26, 2022
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password photography RichardatDELL simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (17)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.