WMTW 132: Chloe Thomas from Customer Manipulation [Podcast]

Posted by Adam Franklin

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“Clever ways of manipulating people…” Chloe Thomas (Tweet this)

In this episode I talk to Chloe Thomas about the 5 steps in customer relationships and all about marketing.

Show-notes:

Key points

• Chloe is the author of 4 books and is the host of the podcast eCommerce MasterPlan. 
• She has a new book out entitled “Customer Manipulation”.
• Manipulate the customer to their benefit.
• 5 different stages/levels of relationships with your customer:
  1. Getting traffic to your website (marketing)
     • Shiner-like tactic
     • Target marketing
     • Get-found marketing
  2. From casual visitor to signing up for your email list
  3. From signing up to buying
  4. Becoming a repeat buyer
  5. Turning into a regular buyer

• Nothing is ever finished, continue optimising.

Links mentioned

• eCommerce MasterPlan
• Customer Manipulation

Get in touch with Chloe

• Go to her website eCommerceMasterPlan.com
• Get the first chapter free at CustomerManipulation.com
• Follow her on Twitter @chloe_eCMP

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