Map out the client journey & destination [#88]

Posted by Adam Franklin

Updated on October 21st, 2019

Map out the client journey

[Busch Stadium, St Louis, Missouri, USA]

Remember to map out the client so they know what results and transformation they can expect.

VIDEO – Client journey

TRANSCRIPT: Map put the client journey

Good day guys, it’s Adam Franklin here at the St. Louis Cardinals game tonight. I’ve just finished a LinkedIn mastermind. We covered all sorts of stuff, but LinkedIn was a big feature.

Some of the take-homes for me, particularly with my coaching program (that was one of the things that we round-tabled) … and that is to actually paint out the 12 month journey and to look at the emotional side of why people are buying.

Not just the tactical stuff that they’re going to do or they’re going to learn, but actually the more high level values and emotional reasons why they would join a coaching program — and more importantly, stick with it as well.

So anyway, we’re off to see a ball game now, we may even get a video from inside the stadium, we’ll see. See you.

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PS. When you're ready, here are 5 ways we can help you grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.

3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.

4. Watch my pitch-free ‘LinkedIn Masterclass’ on optimising your profile, building your network and growing your B2B pipeline on LinkedIn.

5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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