“C’mon! Share Yourself With The World!” – The Comments Conundrum
Something that we ask again and again when we interview top bloggers is:
“how do you get people to comment on your blog?”
We know from our analytics that people are reading the blog and despite having some people interacting with us in the comments section, it’s definitely something I’d like to see more of. For me, there are countless reasons to blog but one major reason is definitely to engage in conversation with others interested in like-minded topics.
So. Why aren’t we hearing more from our readers? And what can we do about it?
What I’d like to know though is:
How do you get people to comment on your blog?
What do you think this blog needs to get the conversation going?
1. “Be complete, but don’t be thorough”
“If you want to have a conversational blog you have to understand that it’s an entirely different genre.There’s a difference between presentation and conversation.
- Presentation: I stand up and say a whole bunch of words and you listen.
- Conversation: I put out one idea and then it’s your turn to talk.
So blog your experience and then if you’re going to put up a list – don’t wrack your brain to put every possible thing in it – be complete but don’t be thorough. If you’re making a list put as many things as come to mind and then stop….leave room for people to add to your list.”
2. “Put a question at the end”
“I spend about thirty percent of my time on the title and thirty percent of my time at the question at the end. I make it a question that people actually want to answer. Not “what do you think?”…ask a question that you can answer and that you’d want to answer if you got there. A lot of people don’t do that.”
3. “If the puzzle is done you can’t add anything”
“Leave room for people to add something, and then ask them to.”
4. “Keep it going”
One of the things people often don’t do is when someone does leave a comment, they don’t answer, or if they do answer they say “yeah I agree with you”. But you could actually encourage conversation by asking another question right then and there to keep it going.
1. “People want to know that you want to hear from them”
“Ask questions. End a post with “question of the day” – in bold!”
2. “99% of your audience is lurking”
“But remember: 99% of your audience is lurking. They’re not going to respond. It takes a lot to pull them out and say “c’mon! share yourself with the rest of the world!” but once they start commenting, they’ll usually continue to do so.”