Conference marketing: My US trip to Social Media Marketing World and a mastermind

Posted by Adam Franklin

Updated on March 26th, 2015

As I waited in the Sydney airport I recorded this short video to share the plan for my trip to San Diego for Social Media Marketing World and to Chicago for a private mastermind that Danny Iny is organising.

Conference Marketing (really it’s relationship building):

For Toby and me, the goal of conferences is more about the relationships and networking than it is about the content. I absolutely love the content and it helps keep me on top of what the best in the world are doing, but at the end of the day you watch most of the keynote speakers on YouTube for free.

At a conference you real value is that you can meet the speakers, organisers and other people involved and get to know them.

Speaking goals:

One of my goals for 2015 and beyond is to do more speaking in the US so one of my objectives will be to learn more about how people have achieved that. I also love to connect with fellow web marketing people so I’ve lined up (or accepted) meetings, dinners and party invite with a bunch of people, so it should make for some fun and productive times. I’ve also packed some Aussie souvenirs like little koalas, Tim Tams and mini Bundy rum bottles to give as gifts to people to hopefully be a little bit memorable!

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.

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