“Compared to last year, in 2022 will you publish…”
More content (76%)
Less content (7%)
About the same (18%)
Are you surprised by these results?
Personally, I’m not surprised.
Most people appreciate how valuable the right content assets can be to their marketing efforts — but they know they need to create more this year.
Some people have most of their content assets in place already, and just need to ‘keep up the good work’ in terms of their cadence. So they’ll do about the same this year.
And a few people have already built all the key content assets and can settle down a fraction because their ‘marketing engine’ is now doing the heavy lifting, and may even be building momentum.
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