Watch this 1:01 hour recording
You can order the Custom ChatGPT Prompt Stack.
Key Insights & Lessons – Content Machine 2025
You Are the Magic
[04:00]
“It’s you that brings the magic – your network, your insight, your credibility. The business wouldn’t run without it.”
-
Consultants and subject matter experts are often the rainmakers and relationship builders.
-
Trying to delegate the magic without structure or strategy often backfires.
-
You likely don’t want to manage a big team, and that’s okay.
Lesson: Stop trying to replace yourself. Start building systems that replicate you.
You Can Replicate Yourself
[05:00]
“If you’ve ever thought: ‘I wish I could replicate myself’ — the good news is: you can.”
This is the core principle of the Content Machine:
-
Digital You – Your online presence that reflects your real-life authority.
-
Virtual You – A systematised outreach and nurture engine, operated by a VA.
-
AI You – Your intellectual property, packaged and automated into authentic content.
Lesson: Use these tools and systems to multiply your presence without multiplying your workload.
Right Content. Right Order. Right People.
[02:00]
“It’s not about more content… it’s about the right content in the right order for the right audience.”
-
Most people feel stuck because they’re overwhelmed, not under-resourced.
-
The breakthrough comes from sequencing and focus, not from doing more.
-
A simple 90-day plan, built around what your clients care about, gets results.
Lesson: Simplicity and structure beat complexity every time.
Marketing Feels Like Homework – Until It Doesn’t
[06:00]
“Marketing feels like a chore when it drags you out of your genius zone.”
-
When marketing leads to more admin and calls, it can feel counterproductive.
-
That’s when most people stall or revert to word-of-mouth only.
-
The key is designing a system that works without relying on you for every task.
Lesson: Your marketing engine should scale you, not swamp you.
Let ‘Real-Life You’ Stay in the Genius Zone
[07:00]
“The goal is freedom — to do your highest value work and still have time for what matters most outside work.”
-
If you want to work only with high-value clients and enjoy a full calendar without chasing leads, you need systems.
-
These systems aren’t about automation for the sake of it. They’re about making space for you to do your best work.
Lesson: The business should support your lifestyle, not consume it.
If this workshop was useful, I always appreciate an honest Google review.
Let’s do this together.
I’m starting a new group and I’m looking for 4 business owners who want:
- a step-by-step marketing plan (so you have a roadmap)
- all the marketing assets created (using ChatGPT to accelerate output by 100X)
- a Dream 1000 lead list (so you have a pipeline of future clients)
You need to:
- have 3 hours per week
- be 10/10 committed and
- be able to start in the next 2 weeks
Book a time
