• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • Flagship Content
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / Content marketing tips with Adam Franklin

Content marketing tips with Adam Franklin

Posted by Adam Franklin

Share7
Share5
Pin
Tweet14
26 Shares

Updated on March 18th, 2013

Bonus: Download the 33 free templates from Web Marketing That Works by Adam Franklin & Toby Jenkins

Here are my favourite parts of Timbo Reid and Joe Pulizzi‘s podcast on content marketing on last week.  Either watch the video or read the transcript!

[youtube=http://www.youtube.com/watch?v=Z52agBi8spk&rel=0&w=560&h=315]

Here is the transcript:

Hi there. It’s Adam Franklin, and welcome to this YouTube video.

Now it is the week of content marketing. The Content Marketing World conference is coming to Sydney, and I’ve just listened to a fantastic podcast between Timbo Reid, from “Small Business, Big Marketing,” Australia’s number one marketing podcast, and his interview with Joe Pulizzi, the founder of the Content Marketing Institute.

Now I really enjoyed it. I was nodding my head in approval the whole way through. So what I really wanted to do was distill my three key take-homes from the podcast and drill it down into a couple of minutes. You can certainly listen to the full podcast, and I’ll include that in the blog notes.

Tip One – give information away

The three key take-homes for me are, firstly, I guess the basis of content marketing, and the fact that you’ve got to give information away.  It’s got to be valuable information in order to attract people into your business, rather than doing the traditional outbound method, which is just bombarding people with adverts.

One of the things that was uncovered for me with this interview is the fact that, yes, you do need to be giving information away. A lot of people have this objection to that, because, “What if I give too much information away? How much is too much information?”

Now what this podcast reinforced is that the more information you give away, the better, because if you don’t, one of your competitors will, and then they’re going to get all the credit for it.

Secondly, if you do give away more of this information, then people are against that sometimes, because they think, “Well, what if somebody comes along and actually applies this information and does it themselves?”  Well, that’s great because they’re the do-it-yourself types, and they’re a completely different type of client to the people who are actually going to paying you money to do it for them.

So you should be giving information away. If you don’t, your competitors will. And if you do, you’re not only helping the DIY types, which is great, but you’re also proving your expertise to the people who are more inclined to outsource and then getting you to do it for them.

Tip Two – think like a publisher, not an advertiser

Now the second point that was made in this interview is the fact that content marketing is all about thinking like a publisher, rather than thinking like an advertiser. So if you pick up your favourite magazine or your favourite newspaper or your favourite TV show, it’s all about publishing stories that are interesting: things that the user or the viewer or the reader is actually interested in.  Whereas you compare that to the advertising mentality, they’re just really slotting adverts or interruptions in between the parts that you’re actually there to read or listen to or watch.

Rather than thinking like an advertiser and arranging space in other people’s shows, create your own show. Create information that is more like the leading trade publication in your industry, that people actually want to read. If you go about creating information like that on your blog, on your YouTube channel, sharing SlideShare slides, you name it, there’s a lot of different ways to be sharing this information. But if you go in with the mindset of a publisher, then that is the way you should be doing content marketing.

Tip Three – content marketing takes a little time

The third and final tip that I got from this podcast is the fact that if you want fast results, forget about content marketing. If you want fast results, go ahead and buy ads because content marketing is more like a marathon than a sprint. It takes time, and you’ve got to build up your content and build up your relationships with the people who subscribe to your content. Whilst it won’t get you fast results, in the long run, it’s the only way to go, because every time that you buy ads or run ads, not only are you interrupting people and you’re renting space on somebody else’s platform, it gets more and more expensive. Every time you want attention you’re going have to fork out money to buy in the form of advertising. Whereas if you’re building up your platform and your content marketing system, and if you’re publishing blog posts and YouTube videos, then you don’t have to fork out money each and every time you want attention because you’ve earned it and you’ve built it up over time.

So there are the three take-home messages from the podcast with Timbo Reid and Joe Pulizzi. So that is:   give information away – that’s valuable. If you think you’re giving away too much, you’ve probably got the amount right because it’s actually going to be valuable to the person receiving it.

Secondly, think like a publisher. Emulate the magazines and TV shows that you really like to watch.

Then if you want fast results, you’ve got to buy ads. Content marketing is a long-term game. It’s a marathon, not a sprint.

So that’s a wrap. I’m Adam Franklin. On Twitter it’s @Franklin_Adam. I look forward to speaking with you again soon.

Connect

You can connect with Tim Reid and Joe Pulizzi on Twitter (@TimboReid and @juntajoe) and catch the full podcast of their interview,  #125 Content Marketing with Joe Pulizzi.

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022

Share7
Share5
Pin
Tweet14
26 Shares
No Comments
Web Marketing
 0 Shares
Tweet

Posted on Mar 16, 2013

← Marketing experiments: Anatomy of an irresistible landing page A handy daily ritual with Jim Parker →
  • Latest
  • Popular
  • Comments
  • Tags
  • 5 Commandments of Blog Branding Aug 3, 2022
  • Tips to Craft a Social Media Resume Jul 26, 2022
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Lifecycle Marketing vs. Traditional Sales Funnel - MarketingProfs.com - Gossip Buz […] map how customers will remain in your ma
  • Fake negative comments – Bluewire Media – wolfgangherfurtner […] Source link […]
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password photography RichardatDELL simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (17)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.