Content rules, so start a publishing schedule!

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I’ve just finished listening to Content Rules by Ann Handley and CC Chapman on my iPhone (for the second time – it was that good!).

Bonus: Download the 33 free templates from Web Marketing That Works by Adam Franklin & Toby Jenkins

And the most important lesson is that you must publish remarkable content on the web if you want to ignite your business and engage customers.

Yes, it’s hard work but the rewards are huge – more customers and more business!

And fortunately, Ann and CC share their expertise on how to create blogs, podcasts, videos, ebooks and webinars.

How to find remarkable content

Despite probably feeling like “you have nothing interesting to write about”, Ann and CC remind us that everyone knows stuff that is useful and valuable to other people. It’s just a matter of identifying the knowledge you possess in your head.

If you feel some apprehension that no-one will find you interesting. Ignore the fear and carry on. This is just our lizard brain talking (a term Seth Godin uses to describe the part of the brain that ‘holds us back with fear’).

So, what do you already know that other people will find useful?

How to create remarkable content

The next biggest hurdle you’ll face is fear that you’ll seem full-of-yourself if you start sprouting off about what you know. The key I’m told is to talk about topics that are interesting to your readers rather than talk about yourself. So humbly offer your opinion, your experience or your tips on a certain topic and overcome that fear of coming across as a know-it-all.

How do you do that? Well, picture yourself sitting down with a friend who was eager to learn from you. Then write as if you were speaking with that friend. It will allow you write very precisely for that person and it will also allow your personality to shine through. And it’s a lot more exciting for your reader than an uni-style essay!

How to share remarkable content

Just keep on going sharing your content! Post content to your blog, upload it to You Tube channel, convert it to a 140 character version and tweet it on twitter, add it to your Facebook Timeline and email it to your subscribers.

Don’t worry, you’ll get better and better at it. The best way to gain traction with your community is to set a publishing schedule and stick to it!

Social Media Planning Template

At Bluewire we’ve been working on a tool that helps you develop your social media strategy and more importantly to map out your Content Publishing Schedule. Today is the launch of the Social Media Planning Template (it’s a free download, no registration required).

View more presentations from Bluewire Media

This tool is free to share and build upon as it’s released under Creative Commons 3.0. The link to share this www.bluewiremedia.com.au/social-media-planning-template

Please let us know if you find it useful.

Connect

You can follow the Content Rules authors Ann Handley @MarketingProfs and C.C. Chapman @CC_Chapman on twitter. And also follow me, @Franklin_Adam if you like too!

About the Author
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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media. His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.