Conversion Funnel Analytics – 60 secs with Andy Crestodina
I caught up with Andy Crestodina, author of Content Chemistry at Social Media Marketing World. I got 60 seconds with him to share with you a snap shot of what he covered in his Advanced Analytics and Conversion session.
Advanced Funnel Analytics
Tips for a good email sign-up form (because most are pretty ordinary).
1. Promise
What are you promising to deliver?
2. Prominence
Is your sign-up clearly visible?
3. Proof
Does any else even read your material?
For example, “join the 5,500 people who receive bi-weekly web marketing tips!”
Post Script
Andy invited me come and speak at his and Amanda Gant’s Wine and Web event a few days later in Chicago. It was such a fun evening.
It got a tweet the next day to say that Rogerasauras Rex had got involved and claimed the books I donated the Orbit library!
So this was on my desk this morning @Franklin_Adam Rogerasauras Rex is claiming your books! cc: @crestodina http://t.co/pg4Ke6j4MK
— Orbit Media (@orbiteers) April 1, 2015
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.
