• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / David Meerman Scott explains the Web Strategy Planning Template

David Meerman Scott explains the Web Strategy Planning Template

Posted by Adam Franklin

Share2
Share
Pin
Tweet7
9 Shares

Updated on December 3rd, 2019

Bonus: Download the 33 free templates from the book Web Marketing That Works.

David Meerman Scott


David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010.  It was designed as a free tool to help organisations develop their web marketing strategy.

When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful.

Here’s here interview with David

David Meerman Scott:

“Hey how’s it going? So, I just flew 14 hours from Los Angeles to do a little bit of surfing, and here we are, had a good lunch today with the guys.

You know we’ve been working on this template – this Marketing Strategy Planning Template, and it’s really important because when I talk to people about the ideas in my books they understand it.  They totally get the ideas from “The New Rules of Marketing & PR” and “Real-Time Marketing & PR” but what it’s really hard for people to do sometimes is to do the implementation.

The marketing template

So this template allows you to be able to see the steps involved in implementing and also to predict the outcomes. In other words that you are going to drive search engine results, you’re going to drive sign-ups, you’re going to drive more people as part of your infrastructure, and more people as facebook fans,  twitter followers and so on.

It’s just a great tool. I use it myself. We worked on it together with Bluewire Media.  And it’s a good tool to get going!”

Download it for free

Download the Web Strategy Planning Template (with Bluewire’s design)
Download the Marketing Strategy Planning Template (with David’s design)

They are free to download. No registration is required. And feel free to share with your friends!

PS. Congrats David

New Rules of Marketing & PRThe 3rd edition of David’s book “The New Rules of Marketing & PR” has just been released. Congratulations David, we look forward to reading it!

And thanks for collaborating with us on the Web Strategy Planning Template.

You can follow @dmscott on twitter or visit www.DavidMeermanScott.com

 

 

2019 update:

Here is a podcast of David Meerman Scott with Toby Robbins talking about Cracking The Code Of Company Culture.

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022

Share2
Share
Pin
Tweet7
9 Shares
3 Comments
Web Strategy, Expert Interview
david meerman scott, Web Strategy Planning Template
 0 Shares
Tweet

Posted on Aug 30, 2011

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← 2 SEO Tips You Probably Didn’t Know – Jim Stewart A handy new Mobile Friendly site ‘Takes Off’ at Brisbane Airport →
  • Latest
  • Popular
  • Comments
  • Tags
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • My first keynote back Jun 2, 2022
  • How to Boost Your B2B Sales using Influencer Marketing May 5, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
  • How to Boost Your B2B Sales using Influencer Marketing - PDL-10 […] Source link […]
  • Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn's New Captions, & Video Distribution Study - News As it Happens […] TopRank Marketing — How to Boost Your
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password photography RichardatDELL simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (15)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.