Do I still do Facebook Lives? [video #27]
[Dalkeith, Perth, Western Australia]
Question
This “Ask me anything” question is from my mate Tom, who I’m in Perth with… “Do I still do Facebook Lives?”
The short answer: “No, because I’m focusing on LinkedIn”.
VIDEO
TRANSCRIPT
This morning I was on a walk around the river here in Perth with my mate Tom, and he actually asked me whether I still did Facebook live videos. The short answer is no, but I’m still a very big fan of videos, and here’s why.
Firstly, when Facebook Live came out originally I tended to find they get a lot more traction than a prerecorded one that you uploaded, so I focused on them.
But then what I found about a year ago … probably 18 months ago … was that videos uploaded natively to LinkedIn got significantly more traction even than a Facebook Live, like 10 to 20 times more views and engagement than the Facebook Lives.
So anyway, I focus more on the LinkedIn side things. I’m still doing these hundred videos in a hundred days and putting them on Facebook, but just as prerecorded ones, and also in my private Facebook community.
That’s it. See you later.
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