• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / Do you know what your website really needs?

Do you know what your website really needs?

Posted by Adam Franklin

Share3
Share2
Pin
Tweet6
11 Shares

What is more important than website traffic….? During the Inbound Marketing conference I saw Eric Keiles and Mike Lieberman and interviewed them to find out!

Bonus: Download the 33 free templates from Web Marketing That Works.

We delved into some misconceptions surrounding website traffic and conversions, and starting the sales process through ‘online conversations’.

[youtube=http://www.youtube.com/watch?v=IiLCX069oOw&rel=0&w=560&h=315]

Here is a transcript:

Adam Franklin: Hi there. It’s Adam Franklin, and I’m here with Eric Keiles and Mike Leiberman from Square 2 Marketing. Thanks for joining us guys.

Eric Keiles: Pleasure.

Eric Keiles

Adam Franklin: Now I’ve got a question for you. A lot of people are obsessed with getting traffic to their website. But what should they really be focusing on instead?

Eric Keiles: Well, it’s interesting. A lot of people want a million people a week coming to their website. Well, they really don’t want that. What they want is a million people a week coming to their website and 50 of them filling out the form that says, “I’d like to spend some money with your company.”

A lot of people forget that the whole exercise of driving traffic to your website is to make money. So one of the most important things you can concentrate on is not traffic to your website, but conversions once they get there.

Once they get there, you want to offer them a couple of different levels of conversions, depending on where they are in the buying process. If they’re just snooping around and kicking the tyres, give them a free report in exchange for their email address. If they want to get a little closer to you, they can log on and register for one of your webinars. Or if they’re ready to buy, they can fill out the form that says, “Have a salesperson talk to me right away.”

So by giving them those conversions, you start the conversation either from a marketing perspective or a sales perspective, wherever they are in the process.

Mike Lieberman

Adam Franklin: Awesome. Thanks, Eric.  And Mike, what are some components of a good home page on your website?

Mike Lieberman: Sure, great question. We have a very specific set of things that we think are critical to a successful home page. The first is a ‘pain statement’, something that’s going to draw the visitor and make them feel like they can connect with your business and you understand their pain. They want to look around a little bit more on your site.

The next is solutions, that you can solve that pain. Then the third thing is you can solve that pain with marketing so that you’re different than some of the other options that they might have looked at while they were doing their Internet research.

Finally, they need to have some validation. So they don’t really believe you, what you say about your company. They want to see that other people have had a good experience, and that usually looks like videos, testimonials, or case studies, or success stories, or even written testimonials on the home page with a picture, the name, and a little snippet of the experience they had with the business.

Adam Franklin: Awesome. Okay. Thanks, Mike. All right guys. Thanks very much for that. You’ve got two great books, ‘Reality Marketing Revolution‘ and ‘Fire Your Sales Team Today‘.   I highly recommend getting them, and thanks again.

Mike Lieberman: Thanks a lot.

Connect with Eric Keiles and Mike Lieberman

You can connect with Eric Keiles and Mike Lieberman on Twitter (@Square2 and @Mike2Marketing respectively) and see what Square2Marketing are up to. Also have a look at my review of their book ‘Fire Your Sales Team Today‘.

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • What Is Business Insurance? - May 3, 2022
  • What Are the Typical Costs of a Start-Up? - May 3, 2022

Share3
Share2
Pin
Tweet6
11 Shares
No Comments
Expert Interview
adam franklin, conversions, traffic, website goals, eric keiles, mike lieberman
 0 Shares
Tweet

Posted on Mar 12, 2013

← Exciting ways to market your business in 2013 Marketing experiments: Anatomy of an irresistible landing page →
  • Latest
  • Popular
  • Comments
  • Tags
  • How to Boost Your B2B Sales using Influencer Marketing May 5, 2022
  • What Is Business Insurance? May 3, 2022
  • What Are the Typical Costs of a Start-Up? May 3, 2022
  • The Benefits of Data-Driven Decision-Making for Businesses May 3, 2022
  • The Myth of Losing Social Capital in Hybrid and Remote Work Apr 12, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • How to Boost Your B2B Sales using Influencer Marketing – Dubesuite […] Source link […]
  • Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study – Thorpe […] TopRank Marketing — How to Boost Your
  • B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study – More GoGIGA Original […] TopRank Marketing — How to Boost Your
  • What Is Business Insurance? – Bluewire Media – businessroundtable […] Resource backlink […]
  • B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study – Bluermes Comunicazione Integrata […] TopRank Marketing — How to Boost Your
adam franklin Adtech apple iphone balance bg patterns blackberry Brisbane calls to action color scheme designer Copywriting copy writing for web digital marketing Digital strategy dot tk email Email Marketing Facebook flash GIMP google Google Maps HTML-ipsum internet marketing myspace online advertising pic markr search engine SEO shrink o'matic smush.it! social marketing social media Social Networking toddle Twitter VA viral marketing virtual assistants visual Web Design web design brisbane web design SEO web strategy wufoo YouTube

Archives

  • 2022 (11)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.