Effort vs Momentum: The exertion required with your marketing [#77]

Posted by Adam Franklin

[Rosalie, Brisbane, Queensland]

I’ve been explaining this concept of “Effort vs Momentum” to private clients lately. Initially, there is a lot of manual effort as you start out, but as you gradually create the building blocks in the ecosystem, the momentum will build and continue to build!

VIDEO

TRANSCRIPT

Good day, it’s Adam Franklin here, and this is Bella. And today I want to talk to you about the difference in effort exerted at the start of a marketing programme versus once you’ve made some momentum; you’ve got a fair bit of traction. So look, at the start, most things are going to be quite manual. We’re going to be manually reaching out to people, manually connecting with people, having a lot of one on one conversations.

Ooh! You okay? Bella! She’s okay. Don’t worry. But once we get some momentum going after that initial outreach, as the marketing unfolds and builds momentum, it becomes less and less manual. So at the start there’s a lot of pushing. And then it’s sort of like fly wheel, it tends to get some momentum. So Bella’s left us; she’s had enough of my marketing chat for today. But hopefully you’re still with me.

So yes, at the start, it’s push, push, push. A lot of manual… You can get some good results, but then once we uncover flagship content, and we publish that to the web. Once we start putting some videos or some articles up, some stuff that lives online forever. Well then, the work we’re putting in, we do it once, but we can continue to reap the rewards of it again and again. And as that compounds, and say when people start linking back to our sites. Other people start sharing our content. Then it starts to get a life of its own, and work that we’ve done once is paying dividends again and again.

So really see it as a journey from a lot of manual, more grunt work, labour intensive, exertion to then having an asset that is attracting people without any extra exertion. And then when the fly wheel is really moving, it can get a whole lot of momentum, and it can be attracting a lot of people, and amplifying the results really quite effortlessly. So as your marketing builds momentum, that’s the sort of thing to expect. All right, thanks for your patience on this video with our little Bella here. There she is. We’ll see you again soon. Take care.

MY MARKETING METHODOLOGY

PS. When you're ready, here are 5 ways we can help you grow:

1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.

2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.

3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.

4. Watch my pitch-free ‘LinkedIn 101’ on-demand training on improving your profile, building your network and growing your pipeline on LinkedIn.

5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can get 10 new sales conversations in the next 30 days.

• About the Author
• Latest Posts

About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

• Why Your Business Needs Digital Marketing in 2020 – Sep 12, 2019
• How to Successfully Hire & Retain ‘A Players’ for Your Team – Jul 13, 2019

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now