A Big Email Marketing Win [#53]
Updated on June 1st, 2019
[Brisbane CBD, Queensland, Australia]
One really valuable thing we’ve done with our email database at Bluewire is move from single opt-in to double opt-in. This video explains the transformation.
G’day, it’s Adam Franklin. And today I want to talk you through some of the email marketing wins that I’ve stumbled across this year.
So the main win, the big win, has been, actually, moving from a single opt-in subscriber list to a double opt-in process. So double opt-in means that they sign up for something. So they put their name and an email address in somewhere in my website, to receive something. But then they also confirm their email address. So, it’s a double opt-in process.
So they get the email, then they click the confirmation link. So that is a double opt-in. And the single opt-in is just literally people putting their name and address on the web site, but that’s it.
The difference I’m finding in open rates is significant. So the people that are double opted-in, they have open rates between 25 and 30% from the single send, compared to only 10 to 13% for the single opt-ins.
So that jump in open rate has been a tremendous win. If you’d like a hand to talk through any of this sort of stuff, give us a buzz, and I’ll let you know how I can help. But that’s it from me. See you later.
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