Enter World Vision On The Old Spice Train
I’ve been hugely taken with and amused by the Old Spice viral campaign that’s been unfolding over the past few months, from “I’m on a horse” to the string of personalised video messages addressed to the likes of Rose McGowan (“we are both attractive movie stars who just got married in my brain“).
It’s a basic and effective appeal to the audience, and I like it!
I’m also impressed by the makeshift version World Vision unleashed today. It’s a clever crack at piggybacking off some phenomenal viral success, and I wish them many happy views on their YouTube clip.
“Enter world vision: I might not be riding a horse, baking delicious cakes, building your kitchen, or performing perfect-ten swan dives, or fortunately for you, wearing a towel. But what I do have to offer is the charity of the future.”
Take a look:
Read more about the background of the Old Spice campaign and how you could apply the same principles.
Social Media Brisbane: We’re not saying you’ll get 13,475,888 views on your YouTube channel immediately, but we are insinuating it. Call Bluewire Media on 1300 258 394.
- Making news – what makes the cut and how you should apply it to your copy – Jun 27, 2011
- Weekly Round-Up | Vol 88 – Jun 24, 2011