Fishing for backlinks – Tips from SEO Secrets

Shares 51

I’ve just finished reading SEO Secrets by Glenn Murray. As a copywriter, Glenn manages to make even the clunkiest aspects of SEO accessible to the layperson.

Bonus: Download the 33 free templates from the book Web Marketing That Works.

What was most striking in reading the book was that much of optimising your blog or website is naturally intuitive. Most SEO is more related to time and effort than mathematical trickery.

With that in mind, I’d like to share a particularly helpful (& simple) technique that I learnt from Glenn’s book – link baiting.

So, imagine we are going fishing. We need bait. I mean it’s obvious right? Why would the fish (or the people you want to read your site) bother coming near you if they weren’t going to get a tasty little treat out of it?

With this in mind we need to create content that people want to read. There’s no point trying to be everything to everyone – just like bait, you need to consider what fish you are hoping to catch, and what they like to eat.

To cut the fishing metaphor for a moment: people appreciate good content and will probably link to you if you deliver that. Case in point: Glenn Murray is the number 1 copywriter on Google. He writes great content and now I’m linking to it. And so are thousands of others. Hence the rank.

Anyway, once you’ve got good bait you need to cast the line where the fish are – otherwise it’s just great content floating in the vast expanse of ocean that is the Internet.

Enter social media – a fishing rod for the digital age. Let your network of friends & followers know there is some bait getting about – and watch as they break it down into pieces, redistribute it into their own blogs and backlink to yours in thanks of your food for thought.

Thanks Glenn.

Read a free sample chapter of SEO Secrets on Creating Great Content.

You can also buy the SEO Secrets e-book online.

SEO Brisbane: If you are interested in Bluewire Media implementing these strategies for you, feel free to get in touch on 1300 258 394.

About the Author
Latest Posts

About Sarah McVeigh

Sarah McVeigh is part of Bluewire’s alunmni. Sarah worked as a copywriter from 2009-2011, before accepting her dream career of being a journalist for the ABC.

Making news – what makes the cut and how you should apply it to your copy – Jun 27, 2011
Weekly Round-Up | Vol 88 – Jun 24, 2011

Share1

Tweet47

Share3

Shares 51

SEO Wanna Be

Hi your post is amazing, It’s incredible, I learned a lot about SEO and Man, this thing’s getting better and better as I learn more about internet marketing. Also as part of my ongoing mission to find the absolute best tools to make money, this is without a doubt at the top of my list. Everything happened so fast!
invacare polaris cpap

It is simply matchless :)
rachat de credits

Merci pour ce post tr
SEO eBook

This is a great news.
Doug Margison

Great post! You truly have a wonderful way of writing which I find captivating! I will certainly be bookmarking you and returning to your blog. In fact, your post reminded me about a strange thing that happened to my father the other day. I’ll tell you about that later…
youproblog

Hi, I found your blog on google. I’m pretty glad to have found your blog because I think it is amazing! I will definitely come back! Great resource for my students. Youproblog
Ruth

I enjoy what you are contemplating with this but I dont really agree with you 100% on this topic. Id be more likely to take the conservative approach myselfBest Registry Cleaners
Melayu Boleh

Good post..keep up posting this…
adi

Woow! Well that's an amazing info till date I found on internet!. You have written in a superb way buddy!
Keep it up! Keep up the good work. I would like to read more from you!

Regards
Adi
sports Blog
quitsmoking1

Anyway, once you’ve got good bait you need to cast the line where the fish are – otherwise it’s just great content floating in the vast expanse of ocean that is the Internet.
Willaim1

I love this site, it is so cool the way you can post

Lawrence Williams
http://www.trybw.com
Fort Myers, Naples, Bonita, Cape Coral Computer Repair Services
SiewShuen

Thanks for sharing. Gonna check this out. Been researching on SEO for awhile now :)
CCIE

I'd rather double check this one because I am planning to have this on my lists as my recreational activities.
jewelry making

This information is very helpful for SEO who needs helps for thier websites to be seen in search engine!
buy backlinks

I read this book and quite liked it. I like Garry's style, he has a way of making mind-boggling concepts so simple and easy to understand. Wish I could emulate how he writes; but alas, I can't.
Dream a horse

I really liked the book and I'm implementing some strategies now.
mimilly

why not fishing for backtrack ? lol
mimilly

real cool. thanks again
domain register

Yes, good content is very required thing to attract more visitors and get succeed in SEO.
On the web the content is king. loved these tips on SEO. Great work!
Web design

Thank you to share this tips
best web hosting india

SEO is good task to do for any website to increase traffic
and to get higher ranking in search engines.
Muhammad Yaseen

great tips about seo thanks for this sharing you can also find other tips about computer

http://sialweb.com
Ramu

Learn how to use SAP HR/HCM from beginner level to advanced techniques which is taught by experienced working professionals. With our SAP HR/HCM Training in Chennai you’ll learn concepts in expert level with practical manner.

Besant Technologies
&
sap-hr-training-institute-in-chennai
dwarak

Informatica Training in Chennai with Informatica certified Experts. Besant Technologies Provides Best Informatica Training in Chennai with 12+ years of

experienced professionals.

data-warehousing-

training/informatica-training-institute-in-chennai
Jhansijoe

Thanks for sharing this valuable information to our vision. i am in need of that… keep updates

Best Informatica Training In Chennai
Jhansijoe

I have read all the articles in your blog; i was really impressed after reading it. If anyone focuses the Best sap training in Chennai Let us know we are ready to serve for your career. FITA is pleased to inform you that; we provides practical training on all the technologies with the MNC exports having more than 5 years of experience in your preferred domain. Get your career with our knowledge.
SAP ABAP Training In Chennai|SAP MM Training In Chennai
jaisri

i like to share information about informatica trainingwhich is provided with practical classes and experienced staffs
jaisri

we are providing information about informatica training with experienced staffsand practically oriented.
Sathik Ali Abdul Rahiman

Nice and informative post…Tableau Training in Chennai
Sathik Ali Abdul Rahiman

Cool stuff about seo..SEO Training in Chennai
Henry

This is really true. We need to create not only great content but also very catchy headlines that the readers can’t resist clicking your post and linking it to your blog.
Vignesh S. Kumar

the article is very good and useful
Selenium training / Best selenium training
Razor Bots

http://www.RazorBots.ｃom

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

Bluewire Media Web Strategy Blog

Fishing for backlinks – Tips from SEO Secrets

About Sarah McVeigh

Content Marketing Sales Funnel

Archives