How to form profitable strategic partnerships using digital marketing and social media.
How professional services businesses can form profitable strategic partnerships using digital marketing and social media.
Profitable strategic partnerships
My tips for professional business
- Don’t approach potential strategic partners with your hand out. Add value to them and you’ll immediately stand out.
- Offer to contribute your knowledge and IP to help your strategic partner’s clients and audience.
- Make your strategic partner look good and let them be the hero with their audience.
- Offer to let your partner co-brand or rebrand the flagship content you share with them.
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