Hi ~Contact.FirstName~

Just quickly, a few tickets are left for our Web Marketing 2 Day Bootcamp on 4-5 April. Get $200 off using the BWNEWS code.
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Two things I discussed on Monday’s Facebook Live were how to get visibility in the marketplace and how to attract clients that value what you bring to the table.

But first… I want to introduce you the master in doing both these things, by becoming a recognsied expert: Dorie Clark.

I kept seeing Dorie providing political commentary on major TV networks during the US elections last year. I saw her contributing to high profile business publications and saw her working with great clients, so it was a pleasure when I got to interview her for our podcast.

In it, Dorie shares the 3 pillars of becoming a recognised expert:

1. Content Creation: sharing your ideas with the world via blogs, videos, podcasts, book and speeches.
2. Social proof: boosting your credibility with proof of customers, media exposure and recognition.
3. Network: having a group of ambassadors, both people in your community, and peers or influencers in your industry.

She’s also created a special 42-page self-assessment workbook that helps walk you step-by-step through the process of identifying your unique ideas and building a following around them, so that clients will be attracted to you.

Dorie’s self-assessment workbook helps you identify:

• Hidden trends and missed opportunities in your industry
• The ‘secret sauce’ in your background and the contribution only you can make
• How to break through the noise and be heard in a crowded marketplace
• How to build a following around your ideas and grow your impact

I’m excited to share it with you here.

When you’re a recognised expert, you don’t have to justify your prices, and you don’t have to beg for business. Clients come to you, because they’re already sold. They understand – and are willing to pay – for the value you bring.

I’ve personally benefited from Dorie’s self-assessment, and hope you might enjoy it, too. Download it here.

Now here’s the podcast I did with Dorie Clark on Ep 149 of our Web Marketing That Works show.

“You are only as strong as your weakest link.” Dorie Clark (Tweet this)

In other interviews I had the pleasure of chatting with Matthew Kimberley. He is another wise and entertaining guest and we talked about selling, persuasion, speaking and lots more. Matthew has one of the best newsletters going around and he’s got a special gift for you: 5 Things To Do Each Morning To Get More Clients in 60 Days.

Here’s what you need to do: Subscribe at his website, get the gift and then reply to Matthew’s email and say “Adam says Hello!” Can you do that?

Then listen to Ep 148 with Matthew Kimberley.

“The prospect is lucky to have found you.” Matthew Kimberley (Tweet this)

As mentioned, you can watch the recording of my FB Live on How to run a Digital Marketing Agency on our Facebook page or watch it on our blog if you prefer.

I answered these questions and more.

• How would you manage the content for a client? Do you just help set strategy and content, set up regular recording times etc and then help guide them and keep them accountable?
• How do you get paid enough for the value we bring, converting enquiries into sales, coming up with more products/services for repeat business?
• What tools and programs do you recommend to manage the process?
• How to you pitch and obtain clients?
• How to get clients to trust the process when everything is digital?

Plus get the beta version Digital Marketing Methodology Template by saying YES in the comments. The official (beautifully designed) version of the template will be released in a week or so.

Finally, my biz partner Toby Jenkins has been in the trenches doing a whole lot of coaching over the last 9 months which is why you’ve mainly heard from me (and not heard much about him) in that time.

Anyway Toby is back on deck very soon and has availability to coach a small number of Bluewire News readers with their digital marketing. If you’re interested, stay tuned for an email from him later in the week.

Or if you want to get in right away, please reply and I’ll put you in touch so you can tell you what he’s thinking ;)

Thanks,
Adam

Adam Franklin

Co-founder of Bluewire Media
Co-author of Amazon #1 bestseller Web Marketing That Works

PS. Feel free to forward this to a friend who wants to become a recognised expert.