Google’s SEO Report Card – how would your website stack up?
I stumbled across an interesting blog post from the Google Webmaster Central team on the weekend. It was the result of an audit which Google performed on over 100 of their different product pages and came in the form of a SEO report card.
It details how the main pages for these various products stacked up in their own search results and how they fair across a number of common SEO topics. It was designed to provide the product teams with ideas on how they can improve their products’ pages using simple and accepted optimisations. These optimisations were intended to not only help search engines understand the content of their pages better, but also to improve the users’ experience when visiting their sites.
What did I learn?
- Google, arguably the biggest & best search engine, still has to consciously think about search engine optimisation.
- By following simple rules you can greatly improve both your search engine rankings and your users experience of your website.
They’ve released the report card publicly so other companies and webmasters can learn from the report, which is filled with a heap of great examples taken straight from their products’ pages. It’s an interesting read, and shows that even the Google team make mistakes when it comes to some of the simple rules of SEO.
SEO Brisbane: If you’d like some help optimising your website and getting found on Google, call Bluewire Media on 1300 258 394.
Disclaimer: The C+ image was created and added to give my post a little colour. Google and their products don’t necessarily deserve a c+, this was merely added for illustration purposes. Google, you get a A+ in my books, keep up the great work and keep releasing these great resources and products!