WMTW 094: Greg Cassar and the Profit Triad [podcast]
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“We buy based on emotions and justify based on logic.” Greg Cassar (Tweet this)
In this episode I chat to Greg Cassar about direct response digital marketing, and the profit triad.
Show-notes:
Key points
- Greg is the owner of The Collective, a Digital Marketing Coaching business.
- Build something sticky in order to build something sustainable.
- Stats are important, monitor and learn from them.
- Every business should have a blog to establish authority.
- Have a marketing funnel; give them something in exchange for their email address.
- Acquire people through online mediums but then take them offline.
Profit Triad
- How do we get more clients? – Use advertisements.
- How do we get them spending more? – Add more value to your products.
- How do we get them coming back again? – Re-market to your clients.
People mentioned
Links mentioned
Get in touch with Greg
- Visit his website Collective.com.au
- Follow him on Twitter @GregCassar
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