Grow your pipeline with good emails [#48]
[Emporium, Fortitude Valley, Brisbane, Queensland]
G’day, it’s Adam Franklin. And today I just want to cover off the third part of my marketing methodology, where basically, we’re growing the pipeline. So when people see you on email, and you’re communicating with them via email, and you’re actually sharing good quality content, and you’ve unpacked that IP so you can share it in a meaningful format. And then getting it in their inbox regularly.
Well, that’s really where you have earned the opportunity to ask, or initiate, a sales conversation. And it can be very simple, one line email, or it could be a more detailed offer. But, that’s the way you grow your pipeline of opportunities — of qualified leads — of sales conversations. Is when you’ve got good quality content, and that you’ve unpacked the IP and you’re sharing that via email with the people on your list. So that’s the third part of my methodology, hope you’re well, see you on the next video.
MY MARKETING METHODOLOGY
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1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
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4. Watch my pitch-free ‘LinkedIn 101’ on-demand training on improving your profile, building your network and growing your pipeline on LinkedIn.
5. Work directly with me. If you'd like to grow your pipeline by $100k in the next 30 days, email me with "I’m Interested" and I’ll tell you more!
- Marketing ideas are easy [#64] – May 31, 2019
- If I was starting out with digital marketing & business [#63] – May 30, 2019
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.