Guess who’s coming to dinner?

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THE MARKETING GENIUS OF GUEST BLOGGING

Besides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.)

Bonus: Download the 33 free templates from the book Web Marketing That Works.

And she is now guest blogging for Brisbane City Council.

A couple of questions:

What on earth have I been doing with my time?
Whose clever idea is this guest blog thing?

GUEST POSTS FOR VARIETY

A friend sent me a link to ibrary, Brisbane City Council’s new, dedicated website for high school students. Ibrary (great name) began in February 2011 and is dedicated to making BCC libraries accessible and attractive to high school students.

Steph Bowe is their inaugural guest blogger for the month of May. So far she has written fantastic weekly posts about her own experiences as a young writer, her favourite books and how much she loves hearing from her fans.

I was browsing one of Brisbane’s bricks-and-mortar libraries the other day and found myself alongside a surprising number of high school students at tables doing their homework, or reading among the bookshelves. Ibrary is a perfect way for Brisbane City Council to engage with its young readers. There’s an online forum to discuss books and films, a calendar of local events and library resources at teenagers’ fingertips.

GUEST POSTS FOR AUTHENTICITY

And then there’s this guest blog by Victorian teen Steph Bowe. Insightful blog posts by a successful, bright teenager (one of their readers’ “own”) equal authenticity for ibrary. Who knows the number of young people she’ll encourage to write or the number who will now pick up her book?

Guest blogging is a brilliant way for your blog to remain fresh, relevant and perhaps target a new group. Could your guest blogger be a customer? An employee? A client? A fan? An expert? Who can say what you want better than you?

What is the best post by a guest blogger you’ve ever read?