How can we use the Web to build an Engaged Culture? – Interview with Marcus Child
Tuesday and Wednesday this week were like a business improvement bootcamp!
What a cracking few hours! Marcus was incredibly energetic as a presenter with great practical ideas around leadership and staff engagement, not to mention some incredible results to report. If you get the chance, I highly recommend you go to see him.
I videoed Marcus afterwards and asked him the question: “How can we use the web to build an engaged culture?” . The video is below.
The quick take home for me: The web can be used to really bring leadership messages to life through visual and audio, and enable them to be shared so much more easily!
Thanks again Marcus!
It’s 2.03mins (transcript below):
Hello my name is Marcus Child.
I’ve been speaking to the leaders of TEC today and that’s my work! Speaking to people all over the place, describing to people how they can get an engaged culture. And think about how we might use the web for that.
My own story, a year ago, somebody said to me: “Marcus, you do these talks, people really enjoy them” (really nice things) “but afterwards a few months after, they say: how do you keep it alive? How do you keep the messages because I’ve forgotten what you said?”
So I made a series of Digital Marcus. Made a website, and made a series of downloads, all audio downloads – mp3s – which people can listen to on their mobile phones, listen to on mp3 players, download onto their laptops, listen on the tube, when they’re driving.
And do you know it’s made a massive difference. For my business it’s been marvellous, but also for people to keep the message alive. I sold 25,000 of these things in the first 6 months! Ever so strong! And that’s been really good for me. I’ve decided to blog, and give people videos and footage of me working – just to keep the thing alive.
With some of my clients we do the same thing. Literally MDs and other people in their organisations, are finding ways of not only blogging, but sharing what they’re saying, what the latest newscast is in a podcast, in a really quick mp3, which gets shared around the business for everyone to get the latest message.It’s a much more modern, powerful way to get to see, feel and hear your leader in action.
And I think there’s a lot there. I think there’s something about replay it, build it into an accessible device, and it can be ever so colourful. And way better than the black and white of a page.