How much time do I need for LinkedIn? [#62]
[West End, Brisbane, Queensland, Australia]
“How much time do I need for LinkedIn?”
G’day, it’s Adam Franklin, and today I want to talk about a question that I’m often asked, and that is “how much time do I need to allocate to this stuff to make it work?”
Normally people are time poor, and they are wondering how do I find the time to actually do this digital marketing stuff and see results?
And it’s a difficult question to answer in some respects, because look, we’ve all got 24 hours in a day, it’s just how we choose to use them. And all we need to know is carve out say 20 to 30 minutes a day for this social media stuff to work and in actual fact I explain to clients that it actually can buy you back time in as much as if you do a little video like this, or an article, or something, it lives online forever. And it can be working by keeping you top of mind, by helping people, by educating people, whilst you’re at work, whilst you’re asleep, whilst you’re on holiday.
So, we don’t need to actually have or create heaps and heaps of time, because every time we put something online, it lives online forever and that’s an asset. So, the more assets we can create, the better. So, if you get in the habit of doing this regularly, you do build an asset that pays dividends, that’s actually worth something.
So, I guess the flip side of that is where do I find the time from? Well, I’ve personally, I’ve found the time by turning off Facebook on my phone and by putting the Facebook Newsfeed Eradicator on my laptop. Now, for me that frees up half an hour a day, whereas I used to just scroll through Facebook on my phone, or on my laptop, and get distracted by whatever else was going on. That’s where I’ve found the time. I’ve cut that out of my day, and I create as opposed to consume. So, that works for me. Maybe it’s watching the news, maybe it’s watching a Netflix show that is okay but you don’t love. Hope that helps, see you later.
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