How to become web famous with Kylie Bartlett
When I went to the KPI Conference in Sydney I caught up with Kylie Bartlett (aka the Web Celeb) to find out how to become web famous!
Here’s the transcript:
Adam Franklin: Hi there. It’s Adam Franklin, and I’m here at the KPI, The Key Person of Influence Conference. I’m here with Kylie Bartlett. On Twitter she’s known as the TheWebCeleb. I’m hoping to ask a couple of questions about her session today, which is all about building profile. So Kylie, thank you for joining us.
Kylie Bartlett: Absolutely my pleasure. Good place to be with all the lights, camera, and action here. Perfect.
Adam Franklin: Absolutely. Now, what are some of the things that our blog followers and our YouTube followers can learn from you about actually building up a profile using social media?
Kylie Bartlett: Yeah, great question. My advice would be that you very much have to have a micro niche. So don’t be everything to everyone, because you’ll end up being ‘a jack-of-all-trades and’ literally ‘the master of none’. So I’m about mastering one thing really, really well and repeat it. So I’m all about repetition creates your reputation. Be known for one thing . In my industry, it’s becoming web famous on the web. So my entire branding, my pitching, my message, the way I dress, everything looks the same. At the end of the day, it’s like, “Where’s Wally?”. Everyone’s online. It’s free, and it’s really hard to stand out. So cut through. It’s all about have a micro niche and continually repeat it so you get known for that one thing.
Adam Franklin: Awesome. And once you’ve got that one thing, what are some of the social media platforms or tactics that you personally prefer and like to use?
Kylie Bartlett: Yeah, interesting. The different platforms achieve different things. Mainly I use Twitter for research, listening, and building relationships with other influencers in the industry. I use Facebook definitely for engagement and building a tribe. I use YouTube to become ‘brand you’. So it’s all about being able to create your own channel and your own station. My favourite is Instagram, because that’s where I can tell a story. I can be taking a photo of me in my real life and take people on a journey. So as you see, the platforms are all very different, but again, you need to know who it is that you’re targeting, because if you don’t know who you’re targeting, then your message is also going to get lost and people are going to be bored by it. So there are just some tips on how I use the different platforms.
Adam Franklin: That’s fantastic. Thanks for sharing that with all of our audience. Now finally, can you just give a quick snapshot of what the KPI Program is all about and your specific part of it.
Kylie Bartlett: Yeah, sure. So the Key Person of Influence Program is a five step methodology that we take people through who have a great idea – they might already be in their own business, they’re successful, but they haven’t been able to get above the noise and the clatter that’s going on in their industry, and they want to build a brand around being the key person of influence in their industry… – so we take people through the five steps, and I’m the mentor when it comes to social media and profiling.
Adam Franklin: Fantastic. On Twitter @TheWebCeleb.
Adam Franklin: Awesome. Thank you so much, Kylie.
Kylie Bartlett: Most welcome. Thank you. Bye.