• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / How to blog consistently – Michael Hyatt

How to blog consistently – Michael Hyatt

Posted by Adam Franklin

Share2
Share2
Pin
Tweet20
24 Shares

Updated on April 6th, 2015

Michael Hyatt, author of Platform, has been one of my favourite writers for years.  At Social Media Marketing World, Michael shared how to blog consistently, by addressing the 4 obstacles.

4 Obstacles to Consistent Blogging.

MichaelHyatt
Click to tweet this post >>

Obstacle #1. Lack of clarity:

Set a minimum posting goal. However you don’t need to overdo it.

Minimum effective dose:

You only need 212 degrees (fahrenheit) to boil water. Anything over that is wasted energy.  Michael started with 7 posts a week, then scaled down to 5, and now does 3 a week consistently.

“Consistency is better then frequency” ~ Michael Hyatt.

Connect with your Why

Why blog consistently?
1. build an audience
2. become a thought leader
3. increase your influence
4. eventually monetise your platform

Obstacle #2. Creativity

You need a good input source if you want good output.   You need to fill the “well” with great input.

How do you do this?

  • Read books.   Michael asks, do you have a good reading program?
  • Listen to podcasts.  Get healthy (by running or walking) and listen to content at the same time.
  • Do a reader survey. www.michaelhyatt.com/readersurvey (feel free to borrow the questions).
  • Collect a set of FAQs and post the answers on your blog.

Collect your ideas in a centralised place

Make it ubiquitous, like Evernote, so it’s all in one place.  You get the best ideas jotted down so when you settle down to write.

Michael’s Blogging Workflow

1. Write the first draft
2. Edit the first draft
3. Read it aloud
4. Insert relevant links
5. Find a compelling image
6. Publish a draft
7. Proofread the draft
8. Add SEO metadata
9. Tweak as necessary
10. Schedule for publication

Develop a blogging template!

Here is Michael’s and he said to borrow it or modify if for your own purposes.

  • Title
  • Subtitle
  • Image
  • Lead paragraph
  • Personal anecdote
  • Pivot
  • Objective Statement
  • Rationale
  • Conclusion
  • Questions

Obstacle #3. Competence

Subscribe to blogs about writing.

The three that Michael recommends are Copyblogger, ProBlogger, Jeff Goins
Advertising Headlines That Make You Rich by David Garfinkle.
Writing Riches by Ray Edwards

Own your own self-hosted WordPress blog. Don’t build a house on a rented lot!

Learn multi-mark down.

It’s pretty geeky but very useful. Read Michael’s post; The beginners guide to writing with markdown

Outsource the most difficult.

  • Formatting and uploading stuff to WordPress
  • Use VAs
  • Outsource the writing. “You can be the architect without being the contractor” ~Michael Hyatt.

Obstacle #4. Commitments

We are not more busy than anyone else. We all have 168 hours a week and we make time for what’s important.  We don’t have time is just an excuse. It takes a bit of discipline though.

How do we do this?

Schedule time because what gets scheduled, gets done.

Have Courage

“It’s not the absence of fear, its doing despite the fear.”

Meeting MichaelAdam Franklin Michael Hyatt

Platform

 

PS. I got to meet Michael afterwards which was a great experience. He was as generous and helpful as he is online.

And I recommend reading his book Platform.

Thanks!

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022
Share2
Share2
Pin
Tweet20
24 Shares
3 Comments
Web Marketing
 0 Shares
Tweet

Posted on Mar 28, 2015

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← SMMW15 Mike Stelzner’s opening keynote We all struggle with social media marketing →
  • Latest
  • Popular
  • Comments
  • Tags
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • My first keynote back Jun 2, 2022
  • How to Boost Your B2B Sales using Influencer Marketing May 5, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
  • How to Boost Your B2B Sales using Influencer Marketing - PDL-10 […] Source link […]
  • Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn's New Captions, & Video Distribution Study - News As it Happens […] TopRank Marketing — How to Boost Your
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo lewis howes LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 Personal Brand photography RichardatDELL simon townsend social media. business subfolders Successful Blog sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (15)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.