How to create a content marketing strategy: Joe Pulizzi

Posted by Adam Franklin

Updated on October 21st, 2015

Joe Pulizzi breezed into the Social Media Marketing World 2015 conference for his presentation and then had to hot foot it out there for another event in another city, so I was pretty lucky to get a minute with him.

Joe has featured on this blog a couple of years ago via a Skype interview although this was my first face to face encounter with the godfather of content marketing.

Here’s what Joe had to say about creating your content marketing strategy.

Joe Pulizzi’s tip on creating a content marketing strategy

It’s not rocket science. The mistake companies make is that they don’t focus on a content niche where they can be the best in the world.  Focus on a specific content niche, focus on an audience and you need to solve their informational needs and pain points. Then do that consistently via one platform and via one content type.

Focus on building your email list because you don’t own your social media connections. Do what media companies have been doing and grow your audience!

Connect with Joe Pulizzi

@joepulizzi and read his Content Marketing Institute blog.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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