• Home
  • Free Marketing Templates
  • Speaker
  • News
  • Events
  • Podcast
  • Blog
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Workshops & Mini-Trainings
    • Tips for LinkedIn Profile
    • Your Web Marketing Strategy (part 1)
    • Your Web Marketing Strategy (part 2)
    • LinkedIn Accelerator Exec Short Course
    • Build A Marketing Engine
    • 3 Orbits of Marketing
    • 3 Steps To WIn High Value Clients on LinkedIn in 60 Days
    • Calendar Year Planner Guide
    • Weekly Content Planner Guide
    • How to win clients from email marketing
    • Marketing Mini Course – Tools of The Trade
  • Our Best Selling Book
  • Marketing Club
  • Marketing Coaching
    • Free Marketing Scorecard
    • Book 20 Min Growth Plan (free)
    • Coaching Program
  • Corporate Training
    • LinkedIn Marketing – Keynote Speaker & Coach – Adam Franklin
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • In House LinkedIn Training
    • In House Social Media Training
    • Digital Marketing Training Courses
  • Adam Franklin & Bluewire Media?
    • Meet Adam Franklin
    • 10 Reasons To Work With Us
    • Recognition
    • The Bluewire Story
    • Company Profile

Bluewire Media Web Strategy Blog

Home / How to run profitable webinars with Lewis Howes

How to run profitable webinars with Lewis Howes

Posted by Adam Franklin

Share12
Share2
Pin
Tweet25
39 Shares

Updated on October 20th, 2015

I hosted Lewis Howes on a webinar for Bluewire News readers last year, so it was great to meet him in person and sit in on his session at Social Media Marketing World last week.

Here are my notes and take-homes from the session on profitable webinars.

Webinar marketing is the best way to teach and sell

With webinars, you can sell anything, including high ticket items.  Webinars are so valuable because you are able to teach attendees and people can tune in from all over the world.  It scales because you can teach 1-to-many, plus you’ve got the opportunity to make a sales offer at the end of the webinar.

Lewis Howes

How to get traffic to webinars

Lewis runs Facebook ads continuously because he knows that for example a $600 spend on ads can bring in $4-5k in sales from the webinar.   This is definitely an advanced technique and I’d recommend it only when you know what a webinar attendee is ‘worth’ to your business.  However once you know what an attendee is worth it makes total sense to invest in Facebook ads where you can attract more people onto your webinar.

Lewis says he makes sales from a few sources, mainly his $1000 training course. Of course not everyone can afford a $1000 product, so Lewis also has a lower price item on offer too.

Tip: 20% text rule on Facebook ads

You’ll get rejected or shut down by Facebook if you don’t self-regulate and keep under 20 per cent text.

Tip: Landing pages that converts

Here’s what to include on your landing pages:

  1. Captivating headlines
  2. Clear CTA
  3. Social proof
  4. Details of your training
  5. Testimonials
  6. Clear simple language (but never be clever)

Automating the process

Lewis suggests to record a bunch of webinars and use the one that converts best as the one you use to automate the process.  Lewis is happy to $2 per lead (for a webinar opt-in).  Only about 30% show up to the live webinar.

Q&A with Lewis Howes

Pro Tip: Use the webinar Thank You page to make an offer.

Lewis offers a 30 day trial to his membership site for $1 — which then increases to $99 per month after the trial period. This offer is valid for just 5 minutes and Lewis says this converts quite well.

Pro Tip: Ask for a phone number

Then call some of the attendees for feedback.

I asked Lewis a question in Q&A.

My question was how often do you email your list with webinar invites?

Lewis told me he emails his entire list once a month with a webinar invite but twice a week with value-add content. He never does direct selling via email to his whole list — instead he segments his list and only makes offers to people who’ve attended the most recent webinar.

How do you maintain authenticity on an automated webinar?

This question was asked by super podcaster, John Lee Dumas.

Lewis says he has a recorded webinar that includes the Top 20 questions he is frequently asked. Plus his team answers the live Q&A in the chatroom, so there is still a live component.

Find out more about Lewis Howes

Check out his website LewisHowes.com and listen to his School Of Greatness podcast.

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.
  • Fake negative comments - Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - Jun 17, 2022
Share12
Share2
Pin
Tweet25
39 Shares
1 Comment
Web Marketing, Content Marketing
lewis howes
 0 Shares
Tweet

Posted on Apr 5, 2015

Content Marketing Sales Funnel 3D Icon

Content Marketing Sales Funnel

Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.

Download it now

← New social media template & training The truth about scarcity with Chris Brogan →
  • Latest
  • Popular
  • Comments
  • Tags
  • Fake negative comments Jun 23, 2022
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt Jun 17, 2022
  • How To Get Internet for Your Home in 3 Easy Steps Jun 13, 2022
  • My first keynote back Jun 2, 2022
  • How to Boost Your B2B Sales using Influencer Marketing May 5, 2022
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Titan Business Consultants […] ← 7 Offline Advertising and marketing
  • Faux damaging feedback – Bluewire Media – Daily Business & Economy News and Information | Daily Business Digest […] ← 7 Offline Advertising and marketing
  • 7 Offline Marketing Strategies That Your Online Brand Must Adopt - applebusiness […] Resource website link […]
  • How to Boost Your B2B Sales using Influencer Marketing - PDL-10 […] Source link […]
  • Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn's New Captions, & Video Distribution Study - News As it Happens […] TopRank Marketing — How to Boost Your
#thebigwet Adsense blue sky factory cara drolshagen copy customer relationship management Dibgy Ioane Dogpile education websites expert interview garageband geo location Gmail Google Earth googleplex Instagram Internet jack dorsey Jason Fried Know your mojo LinkedIn London riots mike lieberman networx NSBS online advertising Outlook 2010 password photography RichardatDELL simon townsend social media. business subfolders Successful Blog success insights sunday mail socials sydney tips Toby Jenkins user testing VA web development Wikis wireframing zuckerberg

Archives

  • 2022 (15)
  • 2021 (20)
  • 2020 (94)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Speaker
    • News
    • Events
    • Podcast
    • Blog
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • Hire Adam Franklin
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    6/179 Baroona Road
    Paddington
    QLD 4064

    Copyright © 2022 All contents Creative Commons Licensed Bluewire Media Pty Ltd.