Here’s my short [1:12min] video (with PDF guide).
“Intellectual Capital” VS “Intellectual Property”
Intellectual Capital:
Most consultants have an abundance of intellectual capital — ideas, knowledge and expertise “in their head” — which is therefore dependent on you personally delivering the value to clients.
This presents an opportunity to convert this knowledge (aka intellectual capital) into intellectual property (aka IP).
Intellectual Property (IP):
Converting your knowledge into IP allows you to convey your knowledge and expertise without you having to deliver it in person. IP can include things like methodologies, frameworks, training videos, books, resources and processes.
If you can unpack your intellectual capital and convert it into “IP” you can impact more people, scale beyond just you and create leverage in your business.
I hope you find the video + PDF useful.
Cheers,
Adam
Adam Franklin
CEO – Bluewire Media
Author of Web Marketing That Works
PS. When you’re ready, here are 5 ways I can help you grow:
1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.
2. Web Marketing That Works — an Amazon #1 best seller.
3. . It’s a great place to get to know us better and hang out with peers.
4. on improving your profile, building your network and growing your pipeline on LinkedIn.
5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.
