Is LinkedIn’s Organic Reach Decreasing? [#34]

Posted by Adam Franklin

Updated on May 4th, 2019

[Eagle Bay, Margaret River, Western Australia]

A question I’ve been asked lately is: Is LinkedIn’s Organic Reach Decreasing?

Here’s my response:

VIDEO

TRANSCRIPT

G’day. It’s Adam Franklin here in the Margaret River at a place called Eagle Bay.

Now, the question that I’m going to talk about today is really to … Well, the question is, is LinkedIn decreasing its organic reach with the videos? Now I have read a few reports suggesting this. I’ve seen evidence on some of my videos that this is the case, but I have, of course, over the 18 months or so of doing LinkedIn videos seen some perform really well, like hundreds of thousands of views and thousands of comments, and others with a few thousand views and maybe just a few dozen comments. And in the past, I’ve always thought it’s not so much algorithm, it’s more about the offer and the content in the video. But that said, maybe the organic reach is dropping a little bit. I’ll probably have more of my own, I guess, evidence, or my own anecdotal feedback on that soon.

But even if it is a decrease in reach with the algorithm, it doesn’t really matter so much. I still think it’s important … It’s still important to remember the fundamental things which is have insightful videos, share what you … Share your take on things, have a generous offer, and just keep top of mind and stay in contact with your network. And if LinkedIn does decrease the reach a little bit, doesn’t really matter because that’s outside our control. What we can control is sharing interesting stuff and useful stuff with our network and staying top of mind.

So that’s it for me. I would love to hear what you think in the comments, take care. Talk to you in the next video. Bye.

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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