Bluewire News – 29th Jan 2020

[[ contact.first_name ]],

Today we’re going to calculate the money on the table on LinkedIn.

But first, here’s the short, punchy which I just recorded yesterday.

In this “crash course” micro-webinar, you’ll learn:

• The 20,000 foot helicopter view of my LinkedIn marketing methodology.
• How to avoid mistakes that will send you off course.
• How to optimise your LinkedIn profile.
• How to find your ideal clients on LinkedIn.
• How to calculate the size of the opportunity.
• How mine the old gold (& pick up the low hanging fruit).

Plus:

• There’s no cost, no opt-in and no pitch – nothing is for sale.
• BONUS: 10 x LinkedIn PDF resources when you join.

If watching isn’t your thing, I definitely want you to know how to calculate size of the opportunity on LinkedIn…

(NB. You can follow this exact process for your own ideal future clients. Just follow along!)

Say you sell to “accountants” in “Brisbane”…

• Type “accountant” in the LinkedIn Search box
• Filter by “People”
• Filter by “Location” –> in this case “Brisbane, Australia”

• You will a see a total market of 24,312 accountants in Brisbane on LinkedIn…!

This is huge, so let’s apply some conservative ‘back of the napkin’ calculations.

#1. You can expect at least ~30% acceptance rate of your connection requests.

This gives you 7,294 accountants in Brisbane that you could realistically add to your network as 1st degree connections (with an appropriate and personalised invite to connect).

#2. As a rule of thumb, 1% of the market will be making a purchase decision this week.

This gives you 73 accountants in Brisbane who could be ready to become your client!

#3. If you close 30% of opportunities, this gives you 22 new clients.

#4. If your average deal size (…or yearly fees from a client) is $10,000, then that’s a whopping $220,000 of potential business on the table.

Go ahead and run the numbers for your business.

The good news is I can show you how to tap into this opportunity on LinkedIn.

My flagship LinkedIn course is open until 11.59pm PST on Friday 31st Jan.

Cheers,
Adam

Adam Franklin
CEO – Bluewire Media
Author of Web Marketing That Works