Is Twitter the Queensland Reds’ Secret Weapon?
Rugby fans can follow the Reds on Twitter and are even likely to get a personal reply if they tweet their favourite player.
Coach Ewen McKenzie is a self-confessed ‘binge twitterer’ and constantly uses the real-time tool to communicate with players and fans.
And Reds captain James Horwill uses Twitter to fire up his team, rally supporters and drive ticket sales!
It’s no wonder Suncorp Stadium will be a full house on Saturday night.
Coincidence or Cause?
If effective communication is a hallmark of winning teams, do you think using real-time communication tool Twitter correlates to winning rugby games…?
Let’s take a look at how the Reds’ Twitter usage and their on-field performance stacks up against the other Australian Super Rugby teams in the 2011 minor premiership.
Twitter Usage vs On-Field Performance: a Rugby Case Study
Queensland Reds: 1st place
NSW Waratahs: 5th place
Western Force: 12th place
ACT Brumbies: 13th place
Melbourne Rebels: 15th place
I don’t think it’s a co-incidence at all.
In fact, I think that when leaders — coaches, captains, players, managers, bosses, you — provide an environment where real-time communication is encouraged and allowed to thrive, positive results will follow on.
What do you think?
Is Twitter the Reds’ Secret Weapon?
Reds players — Good luck on Saturday!
#WeAreRed is the hashtag to watch on Saturday night as the Reds play for a spot in the Super Rugby grand final…! Go the REDS.