• Home
  • Marketing Templates
  • Products
  • Social Media Speaker
  • News
  • Blog
  • Podcast
  • Webinar
  • Events
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Templates & Training
    • LinkedIn Templates
      • LinkedIn 6 Step Nurturing Process
      • Linkedin Profile Checklist
      • LinkedIn Daily 5 Minute Marketing Plan
      • Linkedin Blueprint
      • LinkedIn Content Plan
    • Marketing Templates
      • All 33+ Marketing Templates
      • Web Strategy Planning Template
      • Editorial Calendar Template
      • Landing Page Design Template
      • Content Marketing Promotion Template
      • SEO Planning Template
      • Content Marketing Sales Funnel
      • Inbound Marketing Flight Plan
      • Inbound Marketing Methodology
      • Influencer Outreach Email Template
      • Skype Interview Template
      • Web Marketing Report Template
      • Email Lead Nurturing Template
      • Blog Post Planning Template
      • Content Ideas Generation Template
      • Communication Schedule Template
      • Content Publishing Rhythm Template
      • Aspirational Contacts Template
      • Email Sales Copy Template
      • Event Marketing Template
      • Web Marketing Health Check Template
      • Digital Marketing Methodology Template
      • Website Content Collaboration Template
      • Speakers Social Media Template
      • Business Cloud Planning Template
      • Website Checklist for Graphic Designers
      • Lead Magnet Checklist
      • Guest Blogging Strategy Template
      • WordPress Shortcuts Template
      • Google Adwords Planning Template
    • Free Social Media Templates
      • Social Media Guidelines Template
      • Social Media Planning Template
      • Social Media Corporate Approval Template
      • 8 Step Blueprint
      • Negative Comments Response Template (for Social Media)
      • Social Media Image Sizes Checklist
      • Instagram Daily 5 Minute Marketing Plan
      • Twitter Daily 5 Minute Marketing Plan
      • Twitter Cheatsheet
      • Facebook Marketing Plan Template
      • Pinterest Daily 5 Minute Marketing Plan
      • Google+ Daily 5 Minute Marketing Plan
    • Free E-Books
      • Free chapter of our book
      • 59 Web Marketing Tools
      • Web Strategy Secrets E-book
      • Content Marketing Magic e-book
      • Twitter Tips and Tricks For Business e-book
      • A Short Guide to Email Marketing & Social Media
      • Social Media: How to Get Started Guide
      • Inbound Marketing For Business e-book
    • Hablas Espanol?
      • Plantilla de Planeación de Estrategia Web
      • Secretos de la Estrategia Web
    • Marketing Mini Course – Tools of The Trade
  • Our Bestselling Book
  • Online Courses & Products
    • Web Marketing That Works Book $25
    • All Access Starter Pack $97
    • SEO Accelerator $97
    • Social Media For Leads $297
    • Double My Leads $597
    • LinkedIn Accelerator $97
    • LinkedIn Course $997
  • Corporate Training Courses
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • LinkedIn Training Courses
    • Social Media Training Courses
    • Digital Marketing Training Courses
  • Digital Marketing Coaching
    • Coaching Program
    • Web Marketing Strategy
    • Social Media Marketing Strategy
    • Marketing Mentoring Programs
    • Corporate Workshop Facilitation
  • Why Engage Bluewire Media?
    • 10 Reasons To Work With Us
    • Meet Our Team
    • Company Profile
    • Recognition & Testimonials
    • The Bluewire Story

Bluewire Media Web Strategy Blog

Home / It’s not who you know, it’s who knows you

It’s not who you know, it’s who knows you

Posted by Adam Franklin

Share
Share
Pin
Tweet3
3 Shares

The popular saying goes, “it’s not what you know, it’s who you know”. But on the web, I’d argue this doesn’t hold true!

Bonus: Download the 33 free templates from the book Web Marketing That Works.

Why?  Two reasons.

1.  ‘What you know’ is very important. It matters to Google, therefore it matters! Your search engine rankings are based primarily on the content you publish on your website.  If you don’t publish what ‘you know’ about XYZ then you won’t appear in search results for XYZ.   On the web you are what you publish.

2. “It’s not who you know, but who knows you.” Links are the currency of the web and the ones you want are inbound links.  The second factor that determine’s your Google rank is the quality and quantity of inbound links.  So, whilst you may ‘know everyone’ on the web, if they don’t know you, they won’t link to you.  And if you don’t receive any link love, then your search results will suffer. On the web it’s very important to be known (and linked to) by other people!

A useful, free tool for seeing who links to you is BackLinkWatch.com

Of course, ‘what you know’ and ‘who knows you’ are beautifully aligned. If you have useful, relevant content on your website (what you know), then it’s much more likely that people will link to you (who knows you)!

I wonder what other popular sayings don’t hold true on the web?

SEO Copywriting Brisbane: If you’d like to know more about writing about what you know & attracting quality inbound links, call Bluewire Media on 1300 258 394.

  • About the Author
  • Latest Posts

About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly ‘Bluewire News’ email goes out to over 32,000 readers.
  • Grow with Twiends – Dec 2, 2019
  • Walk and Talk meeting agenda [#109] – Nov 22, 2019

Share
Share
Pin
Tweet3
3 Shares
No Comments
Search
google
 0 Shares
Tweet

Posted on Mar 24, 2010

← Social Media Marketing for Events – Putting Bums on Seats! Twitter explained in 5 minutes →
  • Latest
  • Popular
  • Comments
  • Tags
  • Grow with TwiendsGrow with Twiends Dec 2, 2019
  • Walk and talk meetingsWalk and Talk meeting agenda [#109] Nov 22, 2019
  • Trust your gutShould You Trust Your Gut? Nov 21, 2019
  • Why I don't like engagement podsWhy I don’t like LinkedIn engagement pods [#108] Nov 15, 2019
  • Why your LinkedIn Profile Headshot is so important [#107] Nov 13, 2019
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Taking a Talent Optimization Approach to Hiring - BambooHR Blog […] talent optimization to your hiring strat
  • Sharon Hurley Hall – Blogging Portfolio, January to June 2016 […] The Beginner’s Guide – How t
  • The Best Way To Use LinkedIn To Generate Leads | Josh Steimle […] And it’s not just me, Adam Frankli
  • Customer Communication Plan Template - Xls Templates […] Download Image More @ www.bluewiremedia
  • Positive Handling Plan Template - Xls Templates […] Download Image More @ www.bluewiremedia
adam franklin Adtech apple iphone balance barry feldman bg patterns blackberry calls to action color scheme designer Copywriting copy writing for web digital marketing Digital strategy dot tk email Email Marketing Facebook flash GIMP google HTML-ipsum internet marketing matthew michalewicz myspace online advertising Pat Flynn pic markr Rand Fishkin search engine SEO shrink o'matic smush.it! social marketing social media Social Networking Twitter VA viral marketing virtual assistants visual Web Design web design brisbane web design SEO Will Blunt YouTube

Archives

  • 2019 (128)
  • 2018 (31)
  • 2017 (59)
  • 2016 (131)
  • 2015 (168)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Marketing Templates
    • Products
    • Social Media Speaker
    • News
    • Blog
    • Podcast
    • Webinar
    • Events
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
    • Working with Bluewire
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    28 Kinkade Avenue
    Ashgrove
    QLD, 4060

    Copyright © 2019 All contents Creative Commons Licensed Bluewire Media Pty Ltd.