Jon Wuebben: Content is Currency
Jon Wuebben author of Content is Currency was a speaker at Social Media Marketing World in San Diego and I got the chance to ask him about the value of online content.
Why content is currency?
Content has value, first and foremost. And it can become more valuable with more shares and likes, and if the quality is high it can take on a life of its own. It really becomes a piece of currency.
What to look for in a valuable piece of content?
It’s got to have the right message, be tailored to the right audience, compelling, interesting, optimized, unique and maybe controversial.
How much focus should be on influencer outreach?
It’s critical to be building influencers around your content and connecting with those influencers. A lot of companies don’t do that. If you can have 20-30 influencers with 50,000 subscribers, then WOW!
Content is Currency
Content Is Currency by Jon Wuebben is the book.
Connect with Jon Wuebben.
Content Marketing Sales Funnel
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.