WMTW 084: Josh Turner author of Connect [podcast]

Posted by Adam Franklin

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Updated on June 11th, 2015

“Relationship building is the best path to take.” Josh Turner (Tweet this)

Adam Franklin chats to Josh Turner about all the wonderful opportunities on LinkedIn to build relationships with influencers, connect with prospects and contribute to groups.

Show-notes:

Key points

• Josh is the Author of the book “Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales.”  Josh is also the founder of LinkedIn University.
• In generating leads for the business, develop the relationship first then take the time to build on that. 
• Classic mistakes made on LinkedIn
  • Sending a connection request to someone you do not know (and approaching them in the wrong way).
  • Not having a clear plan.
• Steps to include in the plan:
  • Define your prospect profile
  • Be in the right LinkedIn group
  • Get a professional picture
  • Have a headline tells people your business
  • Get third party social testimonials
• LinkedIn groups are helpful in content distribution and developing relationships with prospects.
• Be the best at one thing.

Special “Your LinkedIn Marketing Master Plan” — worth $197, for free

Follow the instructions at http://theconnectbook.com/media

Links mentioned

• Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales
• LinkedIn University

Get in touch with Josh

• Get an exclusive offer from Josh at theconnectbook.com/media
• Connect with him at Twitter @JoshBTurner

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About Adam Franklin

Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.  His blog was Australia's #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes. Download the popular Web Strategy Planning Template which has been used by hundreds of thousands of businesses worldwide. His weekly 'Bluewire News' email goes out to over 32,000 readers.

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