[Lesson #7] Content planning tools

Welcome to Lesson #7 of the free “Tools Of The Trade” mini-course.

By now you’ve hopefully got your WordPress website and blog up and running. Now it’s time to consider what content you will publish how often, and how you’ll kept track of it all.

Two tools for you are:

1. Blog Strategy Canvas

The tool for today in the Blog Strategy Canvas (free download, opt-in required)

It was created by Will Blunt who runs our Bluewire Media blog (if you’ve not checked it out yet it has hundreds of helpful articles and was named Australia’s #1 business blog too!).

Will also runs his own business called Blogger Sidekick.

When you start blogging remember to post guest articles as well as articles on you own blog. This helps you attract an audience and get your writing in front of eyeballs!

If you’ve got your blog set up, please drop the link in the comments. I’d love to check it out (and don’t stress if it’s pretty basic. Everyone’s blog starts from nothing.)

2. Plan out your content with Trello

I recommend you use Trello boards to keep track of all your content ideas. It lets you keep private “boards” where you can add, edit, and shuffle ideas around. I use it to manage what I write about on our Bluewire News emails. You can use it for all the content you publish like your blog, emails, podcasts and videos.

Here’s an example of what it looks like for us.