LIMITED TIME: David Meerman Scott’s Real Time Marketing & PR keynote

Posted by Adam Franklin

If you missed David Meerman Scott’s keynote presentation on ‘Real Time Marketing & PR‘ here is your chance to watch it online (but only until the end of 2010).

It is well worth setting 45 minutes aside to watch the entire presentation. But if you don’t have time just skip to the video that sounds most interesting!

PLEASE NOTE:  Due to David’s Australian speaking tour commitments in 2011, we’ll be setting these videos to private in 2011.

Part One: Chilean Miners, Paris Hilton.  “Social Media are the tools – Real Time is a mind set”

Part Two:
United Breaks Guitars. Dave Carroll’s story of how his Taylor Guitar was broken by United Airlines. Amazon Kindle’s social media lessons.

Part Three: Clinton Bush Haiti Fund  collects $3m in one day. MBAs overlook planning and acting ‘now’.

Part Four: How your organisation can be reacting now by appointing a Chief “Real-Time” Officer.
What is the ROI of social media?

Part Five: Questions & Answers.
– “What are some of your Top 10 plays in your playbook?” by Rob Ryan @robatoscar
– “How does ‘Real Time Marketing & PR’ build upon the ideas in “New Rules of Marketing & PR?” by Anne Sorensen @MarketingIsUs
– “What is the most effective way of convincing CEOs and other decision makers to commit to social media & real-time communication?” by Adam Franklin @Franklin_Adam

Part Six: More Questions & Answers.
– How do ‘real-time’ strategies vary between country to country?
– If a company doesn’t have a real-time strategy in place but sees an opportunity, how might they be disadvantaged? by Angus Russell @ARwebdesign
– “Is the CEO the best person to front these social campaigns?”  by Rob Lovegrove @Rob_Lovegrove
– “Who should be authorised to be tweeting and responding for organisations?” by Jonathan Crossfield @kimota

Thank you David. We all had a blast and learnt plenty!  You can follow @dmscott on twitter.

PLEASE NOTE: Due to David’s Australian speaking tour commitments in 2011, we’ll be setting these videos to private in 2011.

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About Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. He also released 33 free marketing templates (free download). He is co-host of the top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media.

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